A social media strategy is a plan to help NGOs best take advantage of the opportunities available through social media. Just as a communications strategy ensures your NGO’s communications efforts are consistent and effective, a social media strategy will do the same for your organization’s social network activity.
While a social media strategy should be comprehensive, this is not a time to set overly ambitious goals. Rather, this is an opportunity for your NGO to look realistically at how and why it’s maintaining its social media accounts.
Social media can be a powerful, free tool for your NGO — but it can also be a total waste of time if not used properly. Just like any communications tool, sharing on social media takes effort and requires strategic thinking.
This guide will enable you to audit your existing social media accounts, determine your goals and audiences for these networks, and break down how you can accomplish these goals, step by step.
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