Charity fundraising has changed dramatically over the last few years. Private corporations have opened up new gatweways (support/funding) for NGOs through their CSR activities to support the respective sector in several ways.
Though for NGOs the fundraising process is challenging, a methodological approach can ease out the process. To increase your chances of securing a grant from corporate donors, you must develop a comprehensive approach for building a strong relationship with them.
The perfect partnership requires understanding, significant effort and above all the perfect desire to make it work. A successful partnership enhances the impact and effectiveness of action through combined and more efficient use of resources; promotes innovation; and is distinguished by a strong commitment from each partner.
If you are in the process of planning out corporate fundraising, this guide is a must-read for your fundraising team. To help you out, the guide has been divided into three sections, each section deals with the various stages required for building a successful corporate partnership.
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