Deadline: 14-Apr-23
The Northern Territory of Australia is seeking applications for its Visitor Experience Enhancement Program (VEEP) to enable the tourism industry to undertake projects that will improve the on-ground visitor experience, generating positive promotion for the Territory.
Priorities
- Priority will be given to:
- applications who have clearly demonstrated alignment with the relevant Destination Management Plan, NT Drive Tourism Strategy, NT Cruise Tourism Strategy, Long-Term Business Events Strategy, NT Aboriginal Tourism Strategy 2030 or NT’s Tourism Industry Strategy 2030
- projects which demonstrate the greatest need for visitor enhancement as supported by evidence
- projects that have a ROI greater than 1:1.
- Applications under this program will be considered with reference to other NT Government funding which you may have accessed or be qualified for. Applicants should provide evidence that local NT suppliers and local content will be used to deliver the project.
Funding Information
- One off funding of between $30,000 and $100,000 (excluding GST) is available per business. Businesses will be expected to provide a minimum matching cash co-contribution.
- VEEP round 6 has a budget allocation of $1 million.
Eligible Projects and Activities
- As a guide only, examples of projects may include (but are not limited to):
- Infrastructure upgrades to address shortcomings in the existing tourism visitor experience (e.g. new walking trails, upgraded or additional visitor accommodation, upgraded reception areas or foyers, retrofitting existing tour buses or cruise vessels).
- Implementation of new equipment and/or technology to enhance a tourism retail experience, allowing a greater visitor spend and extending a stay in the region.
- Implementation of new technology to improve the on-ground tourism visitor experience in the NT.
- Development of new tourism visitor experiences that diversify the tourism offering in the region based on customer feedback.
- Upgrades to infrastructure or product that improves safety for customers or staff.
- Applications that can demonstrate improved disability access i.e. access ramps, accessible bathrooms, audio tours, vehicle modifications.
- New tourism offerings and/or products that contribute to the conservation of the Territory’s natural and cultural values through enhanced sustainability.
Eligibility Criteria
- This program is designed to support Territory tourism business enterprises. To be supported through this program, businesses must:
- be a Territory enterprise with a significant Northern Territory tourism focus
- be legally constituted
- be Australian registered
- have a current Australian Tourism Data Warehouse (ATDW) listing or have applied for one at time of application
- be a member of peak industry body, e.g. Tourism Top End, Tourism Central Australia or Hospitality NT
- have an online booking system or have applied for one at time of submitting the grant application
- currently operate in the NT and employ resident Territorians.
- Local Government, for profit and not for profit organisations are eligible to apply. Agencies of the NT Government and Regional Tourism Organisations are not eligible to apply.
For more information, visit VEEP.
