Deadline: 03-Feb-2025
UN Women is seeking proposals for the recruitment of a national youth-led organization – or a women’s CSO with leverage with young people – to roll out the social mobilization campaign in Egypt, in close cooperation with UN Women and other relevant organizations and stakeholders.
Dare to Care (DTC) is a regional programme of UN Women aiming to transform patriarchal masculinities and social norms and advance gender equality and women’s economic empowerment in the Middle East and North Africa.
UN Women Dare to Care team aims to identify a local implementing youth-led National Youth Civil Society Organizations (CSO) in Egypt to roll out the youth-led social mobilization campaign within Egypt in partnership and cooperation with other relevant organizations and stakeholders and through mobilizing youth.
As the campaign approach is youth-led and participatory, the CSO is expected to mobilize youth through constant and massive calls for action to young men and young women to challenge discriminatory gender norms and promote the involvement of men and boys in caregiving and household responsibilities. Rather than seeking a mere endorsement from individuals, the campaign will ask its participants to take concrete set of actions to influence their surrounding environments (i.e., family, school/university, work mates, community members, etc.), creating a snowball effect that impacts thousands of people across each country.
Funding Information
- The budget range for this proposal should be [7,500,000 EGP – 8,000,000 EGP (Min. – Max. )]
- The youth social mobilization campaign timelines start in February 2025 and ends in September 2026. Final reporting is to be submitted up to two months after completion of the project.
Campaign Activities
- Mobilizing local active youth (February 2025- Ongoing): Create constant and massive calls for action to local active young men and young women to challenge discriminatory gender norms and promote the involvement of men and boys in caregiving and household responsibilities in coordination with the regional communications company contracted by UN Women and the regional Youth Advisory Committee.
- Two National youth dialogues (1st series and the 2nd takes place in Q2 and Q3 2025): Bring together youth and stakeholders to increase visibility and impact of the campaign, strengthening the coalition of the campaign for an amplified call to action and outreach.
- Campaigning and talks on universities campuses, youth centers and schools… (Q2- Q3 2025): Leverage prominent universities activities and campaigns organized and lead by active youth in universities to promote Dare to Care social mobilization campaign messaging and narratives taking into consideration the local context.
- Youth-led initiatives in public spaces utilized by young men and young women, (i.e., youth centers and spaces, etc.) (throughout 2025): Leveraging the impact of existing youth initiatives that will have a positive effect on spreading the messages of the campaign
- Endorsing and amplifying outreach of social media contents produced regionally for the campaign (Q2 2025- June 2026): Disseminating and engaging youth at country level to endorse and share social media challenges and other online content of the regional campaign. (Young men and boys who take part in the campaign will participate in social media challenges to break stereotypes around men’s participation in unpaid care and domestic work)
Target Audience
- Primary Audience: 50,000 young men and young women from each country (aged 18- 35) who will take part in the campaign
- Secondary Audience: More than 200,000 people per country impacted by the actions of the primary audience through the youth-led campaign
Eligibility Criteria
- Technical/functional competencies required
- A civil society organization (CSO) with recognized expertise on youth engagement.
- Demonstrated experience in working on initiatives to promote gender equality.
- Strong financial management and administration structure with a capacity to recruit new employees, manage budgets, provide training and capacity-building activities, and manage data and knowledge products.
- Strong secure record-keeping and data management ability.
- Good reporting skills for drafting progress/monitoring reports to UN Women as required.
- Willingness to cooperate with UN Women for the Monitoring and Evaluation of the activities.
- A well-structured governance system (e.g., board of directors/trustees, well-defined organogram, welldefined management, and administration roles, etc.)
- Capacity to conduct qualitative and statistical contextual analysis.
- Complies with full registration and legal requirements of the government/authorities of the target country.
- Other competencies, which while not required, can be an asset for the performance of services
- Women’s CSOs are encouraged to apply.
- Experience on promoting gender equitable masculinities would be an added value.
- Monitoring and evaluation relevant experience.
- Acceptance of the terms and conditions outlined in the template Partner Agreement
- Proponents must include an acceptance of the terms and conditions outlined in the template Partner Agreement or their reservation or objections thereto.
- Submission of any such reservations or objections does not mean that UN Women will automatically accept them should the proponent be selected as a Responsible Party.
- UN Women will evaluate any reservation or objection during its evaluation of the proposal and may accept or reject any such reservation or objection.
For more information, visit UN Women.
