Deadline: 15-Oct-2025
The “Heritage is our Brand” is a joint initiative of DMO Albania and the EU Policy Hub, bringing together expertise in sustainable tourism, cultural preservation, and European integration.
DMO Albania has long worked on developing sustainable tourism products that protect culture, tradition, and the environment, while engaging young people and schools in heritage projects. EU Policy Hub complements this by mobilizing young professionals to communicate and monitor Albania’s integration process with the European Union. Together, they provide a strong model of civil society collaboration for cultural heritage and European values.
The program’s objective is to engage younger generations in preserving and promoting Albania’s intangible heritage, offering innovative models that combine tradition with creativity. By highlighting cultural stories through art and storytelling, the initiative seeks to raise awareness, reinterpret traditions, and keep intangible heritage alive in modern society.
Through this small grants scheme, €60,000 has been allocated to support community-led projects. Each selected project will receive up to €4,000, excluding VAT, to cover 100% of eligible costs. Beneficiaries are not required to co-finance but are encouraged to contribute resources or services to strengthen the sustainability of their initiatives. The projects must begin in December 2025 and be completed within six months, no later than June 2026.
The call is aimed at young artists, creators, and cultural practitioners aged 18–29 who can produce new works that explore intangible heritage; experts such as historians, educators, curators, and researchers who bring depth to cultural initiatives; and civil society organizations and cultural associations that promote heritage at the community level.
Eligible proposals should creatively transform the cultural narratives developed under the “Heritage Makes Us Different” project into artistic or visual expressions that engage the public. By blending traditional stories with contemporary methods, the initiative aims to inspire appreciation, dialogue, and reflection on Albania’s intangible heritage, ensuring its preservation for future generations.
For more information, visit DMO Albania.
