Reels2Road – Safe Roads Begin With You (India)

Reels2Road – Safe Roads Begin With You is a national road safety reel-making competition inviting Indian citizens to create short, original videos that promote responsible road behaviour. Organised by IIT Madras’ Centre of Excellence for Road Safety under the Ministry of Road Transport and Highways, the initiative uses digital storytelling to inspire safer travel practices across India.

Reels2Road – Safe Roads Begin With You is a creative public awareness initiative that encourages citizens to communicate vital road safety messages through short-form video reels. The competition leverages social media-friendly content to drive behavioural change and strengthen civic responsibility on Indian roads.

Organising Bodies and Institutional Framework

The competition is organised by the Centre of Excellence for Road Safety (CoERS), IIT Madras, under the aegis of the Ministry of Road Transport and Highways (MoRTH), Government of India. It is implemented in collaboration with MyGov, ensuring nationwide outreach and public participation.

Purpose and Key Objectives

The initiative aims to:

• Promote road safety awareness among citizens

• Encourage responsible and ethical road behaviour

• Foster civic responsibility and public engagement

• Use concise visual storytelling to influence behaviour

• Inspire positive change through digital platforms

What the Competition Focuses On

Submitted reels must clearly communicate one or more road safety messages, such as:

• Safe driving and riding practices

• Pedestrian and cyclist safety

• Helmet and seatbelt usage

• Speed control and traffic discipline

• Respect for road rules and fellow users

Who Is Eligible to Participate

The competition is open to:

• Indian citizens of all age groups

• Individual participants or teams

• Participants below 18 years with mandatory parental or guardian consent

There is no restriction on professional background, making it accessible to students, creators, professionals, and the general public.

Prize Money and Recognition

Cash prizes are awarded to the top three entries:

• First Prize: ₹10,000

• Second Prize: ₹5,000

• Third Prize: ₹3,000

Winners are selected based on storytelling quality, creativity, and impact in promoting road safety.

Content and Technical Requirements

All reels must:

• Be original and created specifically for this competition

• Follow a vertical video format suitable for social media platforms

• Be visually engaging and technically sound

• Communicate a clear and concise road safety message

• Avoid offensive, misleading, or inappropriate content

• Respect copyright and intellectual property laws

How Entries Are Evaluated

A jury evaluates submissions based on:

• Clarity and effectiveness of the road safety message

• Creativity and originality of storytelling

• Visual appeal and technical quality

• Adherence to contest rules and theme

• Ethical content creation

• Potential for public engagement and awareness impact

How to Participate

Participants should follow these steps:

1. Conceptualise a clear road safety message

2. Create an original reel aligned with the competition theme

3. Ensure vertical format and technical quality

4. Review content for originality and rule compliance

5. Submit the reel through the designated contest platform as instructed

Common Mistakes to Avoid

Participants should avoid:

• Using copyrighted music or visuals without permission

• Submitting offensive, misleading, or unsafe content

• Ignoring vertical video or technical quality requirements

• Deviating from the road safety theme

• Submitting copied or previously published reels

Frequently Asked Questions

Who can participate in Reels2Road

Any Indian citizen can participate, either individually or as part of a team.

Are minors allowed to submit entries

Yes. Participants below 18 years must provide parental or guardian consent.

What type of video format is required

Reels must be vertical videos designed for social media platforms.

Is there any entry fee

No entry fee has been specified for participating in the competition.

How are winners selected

Entries are judged by a jury based on message clarity, creativity, originality, technical quality, and impact.

What kind of content is not allowed

Copied content, copyright-infringing material, offensive visuals, and content unrelated to road safety are not permitted.

Conclusion

Reels2Road – Safe Roads Begin With You uses creative digital storytelling to turn citizens into road safety advocates. By combining originality, public engagement, and strong messaging, the initiative contributes to safer roads and a culture of responsibility across India.