Deadline: 30-Apr-2026
The City of Perth invites grant applications for the Major Events and Festivals Sponsorship Program, supporting large-scale cultural, sporting, and festival events that enhance the city’s national and international profile. Eligible organisations can receive funding to deliver high-impact events that drive engagement, visibility, and cultural vibrancy within Perth’s local government area.
Programme Overview
The Major Events and Festivals Sponsorship Program is designed to attract and support events that strengthen Perth’s reputation as a vibrant, event-friendly destination. The program prioritizes large-scale cultural, sporting, and festival events with national or international significance.
Key Objectives
- Enhance Perth’s image and appeal as a major events destination
- Encourage high-impact events that increase city visibility and engagement
- Promote cultural vibrancy and community participation
- Position Perth as a leading city for national and international audiences
Who is Eligible?
Eligible applicants must:
- Be a legally constituted entity with a valid Australian Business Number (ABN)
- Hold required insurances in line with City of Perth policies
- Demonstrate financial viability independent of sponsorship
- Ensure proposed events occur within the City of Perth local government area
- Align the event with the program’s goal of enhancing Perth’s profile
How the Program Works
- Application Submission
- Submit applications well in advance of the event start date
- Provide details on the event’s scale, expected impact, and alignment with program objectives
- Assessment and Approval
- Applications are reviewed based on cultural, social, and economic impact
- Consideration is given to the potential to elevate Perth’s profile nationally and internationally
- Event Delivery and Reporting
- Successful applicants implement the event according to approved plans
- Reports on outcomes, attendance, and media exposure are required for accountability
Expected Outcomes
- Increased visibility of Perth on national and international stages
- Enhanced cultural and social vibrancy through major events
- Greater community engagement and participation in city activities
- Reinforcement of Perth’s position as a leading destination for large-scale events
Tips for Applicants
- Clearly demonstrate how the event contributes to Perth’s profile
- Ensure financial stability and organisational capacity to deliver the event
- Provide detailed plans, including projected attendance, marketing strategy, and budget
- Highlight the national or international significance of the event
- Include risk management and insurance compliance details
FAQ
Q1: Who can apply for this sponsorship?
A1: Legally constituted organisations with a valid ABN, appropriate insurance, and financial stability.
Q2: Where must the events take place?
A2: Within the City of Perth local government area.
Q3: What types of events are eligible?
A3: Large-scale cultural, sporting, or festival events of national or international significance.
Q4: Does the organisation need to be financially independent?
A4: Yes. The organisation must demonstrate financial viability, even if the event relies on sponsorship.
Q5: How far in advance should applications be submitted?
A5: Applications should be submitted well in advance of the event to allow for review and approval.
Q6: What is the primary goal of the program?
A6: To enhance Perth’s image and appeal as a dynamic destination for major events.
Q7: Are there reporting requirements after the event?
A7: Yes. Successful applicants must report on outcomes, attendance, and media exposure.
Conclusion
The Major Events and Festivals Sponsorship Program offers organisations the opportunity to deliver high-profile, impactful events that enhance Perth’s national and international reputation. By supporting cultural, sporting, and festival events, the program strengthens community engagement, drives visibility, and positions Perth as a premier destination for large-scale events.
For more information, visit City of Perth.
