Deadline: 04-May-2026
The World Food Programme is seeking partners to implement a pilot project in Guatemala that empowers youth to create audiovisual content promoting nutrition and gender equality. The initiative is part of the Generación Chispuda strategy and focuses on behavior change through creative, participatory communication. It targets improved dietary habits, hygiene practices, and gender awareness in vulnerable communities.
Overview
The World Food Programme is inviting partners to implement a pilot initiative in Alta Verapaz focused on youth-led audiovisual content creation.
The project aims to promote healthy nutrition, hygiene practices, and gender equality through creative, community-driven communication aligned with the Generación Chispuda strategy.
Key Objectives
The initiative aims to:
- Promote healthy and nutritious eating habits
- Encourage dietary diversity
- Improve hygiene practices such as handwashing
- Reduce consumption of processed foods
- Address gender roles and inequalities
- Empower young people through creative engagement
Program Context
The project is part of the Generación Chispuda (Sparkling Generation) strategy, implemented by the World Food Programme in Guatemala.
This strategy is based on research conducted with Penn State University, identifying key behavioral and social barriers to nutrition and health.
Current Impact
- Reached approximately 2 million people nationwide
- Engaged youth in arts, sports, and community activities
- Trained hundreds of community members in nutrition and gender-sensitive counseling
What the Project Supports
Youth-Led Content Creation
- Training young women and men in audiovisual production
- Developing creative social media content
- Promoting peer-to-peer learning and communication
Behavior Change Communication
Content will focus on:
- Healthy diets and nutrition awareness
- Hygiene and sanitation practices
- Gender equality and shared household roles
Community Engagement
- Participation of local youth and communities
- Integration with existing outreach programs
- Strengthening local ownership of messages
Why This Initiative Matters
This project addresses critical challenges:
- Poor nutrition and unhealthy dietary habits
- High consumption of processed foods
- Limited awareness of hygiene practices
- Gender inequality in households
By using youth-led storytelling, it:
- Makes messages more relatable and impactful
- Encourages long-term behavior change
- Strengthens youth leadership and participation
Who is Eligible?
Target Applicants
- NGOs and civil society organizations
- Media and communication organizations
- Youth-focused development organizations
Required Expertise
Applicants should demonstrate:
- Experience in participatory methodologies
- Strong background in youth engagement
- Skills in audiovisual content creation
- Experience in social behavior change communication
- Knowledge of gender and nutrition issues
How the Project Works
Implementation Approach
- Identify and recruit young participants
- Provide training in audiovisual content creation
- Develop content aligned with Generación Chispuda messaging
- Disseminate content عبر social media and community channels
- Engage communities through discussions and activities
- Monitor impact and refine strategies
Expected Outcomes
- Increased awareness of healthy nutrition practices
- Improved hygiene behaviors
- Greater understanding of gender equality
- Youth-produced media content with strong outreach
- Strengthened Generación Chispuda as a national movement
How to Apply
Step-by-Step Process
- Review project requirements and objectives
- Prepare a proposal including:
- Organizational profile
- Relevant experience
- Technical approach and methodology
- Highlight expertise in:
- Youth engagement
- Content creation
- Behavior change communication
- Submit the proposal through the official WFP channel
What to Emphasize
- Proven experience with youth-led initiatives
- Creative and scalable communication strategies
- Strong understanding of local context
- Ability to produce high-quality audiovisual content
- Measurable impact and outreach plan
Tips for a Strong Proposal
- Include examples of past media or youth projects
- Demonstrate innovative storytelling approaches
- Show integration with community engagement strategies
- Provide clear monitoring and evaluation methods
- Highlight gender-sensitive and inclusive approaches
Common Mistakes to Avoid
- Generic proposals without creative strategy
- Weak understanding of youth engagement
- Lack of technical capacity in media production
- Poor alignment with nutrition and gender goals
- عدم clear implementation plan
Frequently Asked Questions (FAQs)
1. What is the purpose of this project?
To promote nutrition and gender equality through youth-led audiovisual content.
2. Who is leading the initiative?
The World Food Programme.
3. Where will the project be implemented?
In Alta Verapaz.
4. What is Generación Chispuda?
A national strategy promoting nutrition, health, and youth empowerment.
5. Who can apply?
Organizations with experience in youth engagement and media production.
6. What is the expected impact?
Improved nutrition, hygiene, and gender awareness among communities.
7. Why focus on youth?
Youth-led communication increases relevance, engagement, and long-term behavior change.
Conclusion
This initiative by the World Food Programme leverages the power of youth and creative media to drive meaningful social change in Alta Verapaz.
By combining nutrition education, gender equality, and participatory communication, it aims to build healthier, more informed, and empowered communities while strengthening the Generación Chispuda movement nationwide.
For more information, visit UN Partner Portal.
