Deadline: 03-Jul-2026
UNICEF Malaysia is inviting proposals from qualified event agencies to design and deliver the World Children’s Day 2026 “Festival of Rights” in the Klang Valley. The assignment covers full-cycle event management, including concept creation, production, execution, stakeholder coordination, and post-event reporting.
The programme is designed to promote children’s rights, strengthen youth participation, and enhance public engagement while aligning with UNICEF visibility goals and safeguarding standards.
About the Assignment
- The project focuses on delivering a large-scale children’s rights festival.
- It integrates children and youth participation at all stages.
- The event will take place in the Klang Valley, Malaysia.
- Agencies are expected to manage end-to-end event delivery.
- The initiative aligns with UNICEF’s global advocacy priorities.
- UNICEF @80 branding and messaging must be incorporated appropriately.
- Strong safeguarding and child protection standards are mandatory.
Programme Objectives
- Increase public awareness of children’s rights in Malaysia.
- Ensure meaningful participation of children and young people.
- Strengthen UNICEF visibility and brand presence.
- Enhance engagement with donors, partners, and stakeholders.
- Deliver an inclusive, interactive festival experience.
- Promote the “Janji Kita” narrative framework.
- Capture measurable participation and engagement outcomes.
- Produce high-quality documentation for institutional reporting.
Scope of Work
Concept Development and Planning
- Develop overall festival concept aligned with “Janji Kita”.
- Design narrative, visual identity, and audience experience.
- Plan programme flow and visitor journey.
- Integrate children and youth-led engagement elements.
- Ensure at least five high-visibility participation components.
Design, Production, and Pre-Event Setup
- Develop spatial layout and festival zoning.
- Design stages, installations, and interactive spaces.
- Coordinate talent, speakers, and facilitators.
- Manage vendors, logistics, and technical planning.
- Ensure child-friendly and youth-focused design elements.
- Align all outputs with safeguarding requirements.
Event Implementation
- Manage full on-ground execution of the festival.
- Coordinate rehearsals, live operations, and scheduling.
- Handle real-time troubleshooting and issue resolution.
- Oversee vendors, volunteers, and technical teams.
- Manage stakeholder participation and coordination.
- Ensure smooth breakdown and post-event closure.
Post-Event Reporting
- Produce comprehensive final event report.
- Document attendance, engagement, and participation metrics.
- Capture outcomes related to child and youth involvement.
- Report on partner contributions and engagement results.
- Include Go Blue campaign implementation outcomes.
- Provide curated photo and video documentation for UNICEF archives.
- Ensure consent-based media collection and usage compliance.
Safeguarding and Participation Requirements
- Strong child safeguarding framework is mandatory.
- Youth participation must be meaningful and structured.
- All activities must comply with UNICEF protection standards.
- Risk mitigation measures must be clearly defined.
- Child-focused engagement must be embedded across design and delivery.
Team Requirements
Applicants must propose a clearly defined project team including:
- Project lead/account lead with minimum 5 years of relevant experience.
- Event management and production specialists.
- Concept development and creative direction personnel.
- Branding, design, and visual identity experts.
- Programme coordination and stakeholder engagement staff.
- Operations and logistics support team.
- Backup personnel for critical roles.
All team members must provide:
- CVs detailing qualifications and relevant experience.
- Evidence of prior similar event delivery.
- Clear role allocation within the project structure.
Expected Outcomes
- Increased awareness of children’s rights among the public.
- High levels of child and youth engagement in festival activities.
- Strong visibility for UNICEF Malaysia and partners.
- Effective delivery of a large-scale participatory event.
- High-quality documentation supporting advocacy and reporting.
- Strengthened stakeholder collaboration and donor engagement.
- Safe, inclusive, and well-managed event execution.
Why This Assignment Matters
- Children’s rights awareness remains a key public education priority.
- Youth participation strengthens inclusive policy and social engagement.
- Large-scale events help translate rights awareness into public action.
- Safeguarding ensures safe participation of children and young people.
- Strong event design improves accessibility and engagement.
- UNICEF visibility supports broader advocacy and partnerships.
- Structured reporting strengthens accountability and learning.
Key Deliverables
- Complete festival concept and design framework.
- Full event production and execution plan.
- On-ground event delivery and coordination.
- Stakeholder and partner engagement management.
- Post-event impact and participation report.
- Visual and multimedia documentation archive.
- Safeguarding compliance framework across all phases.
Conclusion
The UNICEF Malaysia World Children’s Day 2026 “Festival of Rights” assignment requires an experienced event agency to deliver a large-scale, child-centered public engagement platform. The project combines creative festival design with rigorous safeguarding, stakeholder coordination, and impact reporting to advance children’s rights awareness and participation across Malaysia.
For more information, visit UNGM.
