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We have been living in the age of internet for quite some time now. Internet has enabled businesses to reach out to millions of consumers and vice-versa. In recent years the world of internet has come up with another new communication tool which is Online Advertisement. Online advertising has … [Read more...] about How NGOs can use and benefit from Google Ads?

As a NGO, you might be wondering, if Google Ads will be of any use to your organizations. Let’s have a look at some of the ways through which your organization can use Google Ads for its benefit. 1. Ask for Donations: Through Google Ads, you can reach out to a large audience and seek donations … [Read more...] about How can Google Ads benefit NGOs?

We summarize the most important do’s and don’ts you need to remember when developing your pitch deck. You can now develop the perfect pitch deck for your organization and seek funding from various donors. Remember to update your pitch as and when required and keep practicing it. With time and … [Read more...] about Do’s and Don’ts

While discussion about the steps involved in preparing the perfect pitch we shall divide the entire process into four main steps. The four steps are: Preparation Content Creation Designing and Finalization Step 1. Preparation Know the Audience: It is important for you to … [Read more...] about Steps for Developing the Perfect Pitch

The one ingredient that is essential for your organization to create long lasting impact is Sustainability. The term sustainability has gained significant popularity in policy-oriented research, business development and social sector over the last few decades. Sustainability, a word frequently used … [Read more...] about Sustaining the NGO

Many experts consider fundraising to be the backbone of the nonprofit sector, as continuous flow of funds ensures NGOs to implement projects effectively. Raising money is indeed a challenge, but with some help and practice you can boost up your fundraising efforts. Fundraising forms the most … [Read more...] about Fundraising Essentials

The success of a NGO largely depends on the projects that it develops and implements. A project can be described as a set of activities planned to solve a particular issue in a particular locality. A project should have a well-defined scope, clear deadlines and a specific target population. A … [Read more...] about Project Planning and Development

By-law is a rule established by an organization to regulate its activities and manage internal affairs. Well defined and clear set of by-laws provide a clear structure to the NGOs and facilitates in smooth functioning. Along with providing consistency in working, by-laws also help in developing … [Read more...] about Developing the By-laws

Once your initial board members are finalized and you have discussed with them your preliminary ideas about the organizations, it is time to establish the NGO’s values, vision and mission statements. These statements are crucial for the success of your organization, as they explain to your … [Read more...] about Establishing the vision and mission for your NGO

Starting an NGO is a time consuming process and requires a great deal of research, discussions, paper work and expert advice. So before investing your time and energy into it, make sure that this is what you really want to do. Devote time in meeting people who are engaged in NGO work and seek their … [Read more...] about Starting your NGO

NGOs worldwide perform a wide range of services aimed towards human wellbeing and social welfare. These organizations relentlessly work towards development and bringing a positive change in the society. NGOs may have different structures, activities and policies, but all NGOs are committed towards … [Read more...] about Functions of an NGO

The Strategic Planning process is undertaken for the purpose of developing a concrete plan that would lead an organization towards accomplishing its long-term goals and objectives. The planning process is executed by the senior members, who sit together and analyze different situations affecting the … [Read more...] about Stages of Strategic Planning

Ideally, a good strategy should be accompanied by effective planning tools. There are several tools that could be involved while conducting strategic planning. The most commonly used tools are: Visioning, Metrics or charts, SWOT analysis, Pestle analysis, Affinity diagrams, Portfolio analysis and … [Read more...] about Tools and Principles of Strategic Planning

Strategic planning is an organizational management activity that is used to set priorities, focus energy and resources, strengthen operations, ensure that employees and other stakeholders are working toward common goals, establish agreement around intended outcomes/results, and assess and adjust the … [Read more...] about What is Strategic Planning?

Social media is about all different kinds of engagement. From someone “liking” your page, “reblogging” your Tumblr post, or sharing your YouTube video, these are all actions followers and donors can take to engage with your NGO over social media. Another form of engagement is engagement through … [Read more...] about Social Media for Fundraising

YouTube is the world’s most popular video-sharing site, with an average of one billion video views each day. Though at first glance it may seem like a place where users simply share videos, successful NGO YouTube channels are a place for viewers to engage. Take, for example, Amnesty International’s … [Read more...] about YouTube, Snapchat and Tumblr Platforms for NGOs

This next step is the hard but fun part! As previously mentioned, there are many different social media platforms available to NGOs, each with its own set of benefits and challenges. The section below provides a brief overview of the most popular social media platforms on the market today. It … [Read more...] about Various Social Media Platforms for NGOs

There is one more important consideration that merits its own heading. This is especially important for people who may be new to the world of social media. Remember that any social media account you create for your NGO is different than a personal account. Chances are, you or someone working with … [Read more...] about How NGOs can develop their Public Persona through social media?

Performance indicators form an important part of the proposal as they indicate whether the objectives have achieved meaningful results. Performance indicators help the project team in identifying the quality and level of the result that has been achieved. Performance indicators have been categorized … [Read more...] about Frame Your Performance Indicators for your Master Proposal Template

This section talks about project management aspects. Here, you mention the implementation staff, the implementation schedule and other related stuff. You can describe the people who will be hired as part of the project along with their respective roles. Example: The Project team will comprise of the … [Read more...] about What type of team you need to have – A Master Template for Your Proposal

Objectives are detailed statements describing the ways through which you intend to achieve the goal. Use the S.M.A.R.T. method of writing your objectives which means writing Specific, Measurable, Attainable, Realistic, and Time-bound statements. All the objectives should contribute and supports in … [Read more...] about How to frame and keep your Objectives in a Master Proposal Template

A goal is a broad statement that defines what you plan to do in a project. Always remember that a well-written goal statement is a marketing tool that will help you in getting funded. The goal basically defines the purpose of the proposal by giving an idea to the reader of what problem your … [Read more...] about Develop a Project Goal in your Master Proposal Template

This is an important section of the proposal as it presents the argument of why your project needs funding. It describes the issues and problems that a particular community faces and how your organization would address the given problem. Many organizations also refer to this section as the … [Read more...] about Write Your own Template for Your Project Background or Rationale

While drafting the proposal make sure that you read a few winning proposals (these are usually available online), before drafting your proposal. This will help you in structuring your proposal and will give you insight into the terminology, format and language that is preferred by donors. Depending … [Read more...] about The Executive Summary in a Project Proposal