The Global Alliance for Improved Nutrition (GAIN) is now accepting proposals for the Design of Digital Portal to Host Toolkit for Implementing Campaigns to Improve Infant and Young Child Feeding.
The purpose of this Request for Proposals is to identify and select a service provider to build a digital portal to host an interactive toolkit. The ideal agency will have experience developing online toolkits with a particular lens on developing accessible digital content that learners are able to navigate, understand and interact with despite varying levels of technological literacy and experience.
Scope of Work
- The Build Your Own Campaign and “Campaign in a Box” toolkit was developed by the Southern African Development Community (SADC), Global Alliance for Improved Nutrition (GAIN), and the United Nations Children’s Fund (UNICEF) to support and guide SADC Member States in implementing IYCF-focused SBCC campaigns.
- The toolkit is designed for practitioners who would like to develop SBCC campaigns to improve IYCF practices and behaviours, including breastfeeding practices, provision of age appropriate solid foods, and adequate dietary variety and meal frequency. Campaigns may be developed as part of a package together with policy initiatives or other programmes in collaboration with local organizations, advocacy groups, and community members. Nutrition, SBCC, and public health experts should be included in campaign development to contribute expertise that strengthens campaign materials, implementation, and monitoring and evaluation activities. The toolkit helps practitioners:
- To present an overview of SBCC and detail how SBCC activities can be used to improve IYCF behaviours and child nutritional status.
- To provide step-by-step guidance to local or national partners in planning, developing, implementing, monitoring, and evaluating SBCC campaigns to improve IYCF behaviours.
- To support practical application of the SADC SBCC strategy across Member States
- They are now seeking to develop a web portal and digital tools to host the toolkit and case study campaign materials providing a pragmatic way for SADC member states to build their own campaigns suited to their countries, target behaviours, and audiences. It will also serve as a platform to share best practices for IYCF-focused SBCC programmes from the region. The website should be appealing, interactive, user-friendly, and easy to use when accessed from different browsers and devices. It should also be optimized to support varying internet connection qualities.
Specific Objectives and Functionalities
- The portal will be structured around the toolkits’ four stages of SBCC campaign development: planning, development, implementation, and monitoring and evaluation.
- Planning – Tools to help with planning and formative research including governance structures, project management, situation analysis, audience and behaviour selection.
- Development – Tools to recruit and work with a creative agency to develop the campaign concept, messages, and media plan. This includes pre-testing of campaign messages, graphics, and tools in advance of the implementation phase.
- Implementation – Implementation will mainly be conducted by a creative agency and this section will give guidance to the user on what to expect from campaign implementation.
- Monitoring and evaluation – Tools to inform how campaign monitoring and evaluation are planned before, during, and after the campaign’s launch. Monitoring and evaluation activities are customised by the programme and are used to help programme teams determine whether the campaign was implemented as intended, whether it was successful improving IYCF behaviours, and more.
- In addition to these four sections, the portal will also feature:
- Overview: introduction to the toolkit and background information about IYCF.
- Further information: additional details about the SBCC methodology used in developing the toolkit.
- Resources: Case studies submitted by member states, links to external tools and references
Strategy and Deliverables
- Discovery, strategy, and design
- PowerPoint presentation with preliminary findings and suggested approach for adaptation of toolkit to digital platform including user experience journey and information architecture.
- Visual design of portal.
- Development and set-up
- Design of portal templates, layout and feature code
- Development of portal templates, layout following feedback
- Digital tools
- Testing process design
- User testing implementation
- Hosting and support
- Possible Hosting. Ongoing server support
- Site maintenance and ongoing client support
- The aim is to contract a small to medium-sized web agency specialised in digital learning. Given the time zones of the GAIN teams and the geographical focus of the toolkit, preference will be given to agencies-based Europe and sub-Saharan Africa.
- As a minimum, work is expected with a UX designer, graphic designer, web developer, and a project manager to ensure coordination as well as respect for timelines and costs.
- Previous work developing websites for non-profit organisations and businesses in the food system constitute an advantage.
For more information, visit Global Alliance for Improved Nutrition (GAIN).