Deadline: 1-Apr-22
Do you know of or run a nonprofit in need of a rebrand, but doesn’t have the funding? If so , apply to be the 2022 Give a Brand! recipient.
Give a Brand! is Thinkso’s annual pro bono project in which they rebrand one underfunded nonprofit for free.
Thinkso’s team of designers, writers, and strategists will provide your organization with a comprehensive rebrand for free, including:
- A new visual identity
- Logo
- Website
- Marketing materials
How it works
- Call for Entries: January 4 – April 1, 2022
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Finalist Presentations: May 16 – 20, 2022
- Thinkso selects a group of finalists from the application pool.
- These organizations will be asked to make a presentation to Thinkso so that can get to know each of them, understand why they need a new brand identity/website, and determine who is the best fit for resources this year.
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Give a Brand! Recipient Announced: June 8, 2022
- Thinkso announces the organization that will receive the free brand makeover—a new brand identity, messaging strategy, website (designed, written, and programmed), and marketing collateral.
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Brand Raising Day: August 4, 2022
- After a month of foundational work, the entire Thinkso team will devote a full day to developing new branding and marketing communications for the Give a Brand! recipient.
- They goal is to conceptualize, execute, and deliver materials that will give the nonprofit more strength to achieve its mission.
Eligibility Criteria
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To qualify, your organization must:
- Be a registered 501(c)(3) “nonprofit” with the US Internal Revenue Service.
- Have been in operation for a minimum of two years.
- Demonstrate a commitment to your mission with the intention of longevity and impact.
- Be truly “in need,” as determined by Thinkso. This means you have no substantial funding or donor base and/or the vast majority of your resources go to realizing your mission or to the recipients of their services —not to cover administrative costs.
- Grant Thinkso complete design freedom over logo, website, and other collateral. (You will have the opportunity to voice your needs and ideas prior to the design sprint, and work is very collaborative. But because of the nature and scale of this initiative, you will need to trust that Thinkso will deliver to your needs.
- Commit to using and upholding the branding and materials you receive from Thinkso for a minimum of three years.
- Be present and participate in the design sprint as well as preparatory and follow-up phone or video calls.
For more information, visit Thinkso Creative.
For more information, visit https://thinkso.com/giveabrand
