Deadline: 08-Oct-2025
The Financial and Tax Literacy Directorate of ICAI, in Collaboration with MyGov, invites citizens from all walks of life to participate in the Financial Literacy Reel Making Competition.
This unique initiative aims to promote awareness and understanding of key financial concepts such as saving, budgeting, investing, retirement planning, insurance, responsible borrowing, fraud prevention, digital payments, and more through the creative power of short videos.
Participants may choose to create reels on any one of the following themes: The habit of saving, Smart investing for beginners, Budgeting and expense tracking, Retirement planning and financial security, Financial independence for youth and women, Avoiding financial frauds and scams, Importance of insurance, Safe digital payments and UPI security.
Winners will be recognized with attractive prizes. Three winners from each language will receive ₹7,000, ₹5,000, and ₹3,000 for first, second, and third positions respectively, along with six consolation prizes of ₹1,500 each. The competition is open exclusively to Indian citizens, providing them an opportunity to showcase their creativity while contributing to financial awareness.
The competition provides an exciting platform for individuals to combine creativity with financial wisdom. Participants are encouraged to produce reels that are educational, story-based, animated, or presented in any other engaging style that effectively communicates financial literacy concepts. Each reel should be clear, original, and no longer than 60 seconds, and submissions can be in either English or Hindi. Application closes on 8 October 2025.
For more information, visit MyGov.
