Deadline: 31-Jul-25
The 30th Anniversary Commercial Competition invites content creators to write, produce and direct and a dynamic 30-second commercial that reflects the spirit of this historic occasion.
Your spot should capture the legacy, excitement, and cultural impact of ABFFwhile honoring its role as a launchpad for some of the brightest Black talent in film and television. Whether emotional, humorous, or completely unexpected, your vision should spotlight what ABFF has meant to their creative communityand what this Homecoming means now. The winning commercial(s) will serve as the official promotional campaign across television and digital platforms in the lead-up to their 30th anniversary celebration in June 2026 in Miami Beach.
Tagline
- ABFF 30th Anniversary “The Homecoming”
Themes
- Community & Connection
- Unleashed Creativity
- Undiscovered Talent
- An Unparalleled Legacy
Funding Information
- One (1) Grand Prize Winner Receives:
- $10,000 cash prize
- An all-expense paid trip to attend the 2026 ABFF in Miami Beach
- Two DECO Passes for the 2026 ABFF
- Two (2) Runners-Up will both Receive:
- $2,500 cash prize
- Two DECO Passes for the 2026 ABFF
Eligibility Criteria
- The contest is open to legal residents of the 50 United States, the District of Columbia, and Puerto Rico who are 21 years of age or older at the time of participation.
Ineligibility Criteria
- Ineligible participants include employees, contractors, and officers of Nice Crowd, its parent, affiliates, advertising and promotion agencies, as well as their immediate family members and those living in the same household (whether related or not).
Judging Criteria
- Creativity & Originality Unique storytelling and artistic vision
- Alignment with Theme Effectively captures ABFF’s legacy and future
- Production Quality Excellence in video and audio execution
- Cultural & Emotional Impact Authentically reflects Black culture and storytelling
Application Requirements
- Length: Exactly 30 seconds
- Required Elements:
- Include the 2026 festival dates: June 37, 2026
- Include the official tagline: ABFF 30th Anniversary “The Homecoming”
- Align with ABFF’s mission and themes
- Format: 1920 x 1080 | High-resolution MP4 or MOV
- To enter the ABFF 30th Anniversary Commercial Competition, please complete the following:
- Upload your 30-second commercial via the designated submission platform.
- Include a brief creative statement (max 150 words) explaining your concept and creative approach.
- Attached signed Participants Release and Licensing Agreement
- Attach signed release forms for all talent, locations, and any music used in the commercial.
- Ensure all content is original and fully owned by you or your team
For more information, visit ABFF.
