Twitter for Good: 9 steps for NGOs to get on Twitter

Dr Saumya Arora About Dr Saumya Arora

Dr. Saumya Arora is a development professional with cross-disciplinary experience in project management, resource mobilization, donor relationship management, community mobilization and project execution at the field level. She is currently working towards building fundraising and resource mobilization capacity of community-based organizations, apart from developing functional linkages with donors across the world.


Believe it or not, Twitter is revolutionizing communication as we know it. The freedom and power of 140 characters is taking the social media by storm every day. Daily we come across various things which are ‘trending’ on social media, and Twitter has major role to play there.

Twitter for Good: 9 steps for NGOs to get on Twitter

75% Discount on Premium Membership (Ad)
For a limited time only, this discount offer gives you exclusive access to all the Premium Standard features for NGO grant success. Join Today.
 

For NGOs, many are on social media and Twitter too, but few have been able to tap the potential of this platform. Researches and user studies show that Twitter users raise much more funds online than those NGOs who don’t use Twitter. Apart from fundraising, it can also result in increased awareness about a cause, more active volunteer engagement, brand-building, and so much more. So here are the steps to get started with Twitter and make the best use of this platform:

  1. Define who you are:

The first thing to do after opening an account on Twitter is to customize your account. Your account will define who you are, what you do, how you do it and so on. You can give links to your website, social media platforms and blogs, apart from short description about your organization.

  1. Start following:

Start following people or organizations linked to your own cause. Don’t wait for others to start following you. About half the people you follow will follow you in turn, so ‘follow’ a lot of relevant people and organizations. Observe and analyze what they post and how frequent. Start sharing,‘re-tweeting’ their newsfeed or ‘tweets’. 

Searching for the fastest way to write proposals? (Ad)
We have an extensive database of sample proposals from successful grantee organizations from around the world offering project ideas, proposal writing techniques and planned strategies. Join Premium to view Sample Proposals
 
  1. Start creating interesting content:

Once you have familiarized yourself with the basis, start posting interesting and ‘retweetable’ content. It can be anything, pictures from the field, pictures of staff, updates about your upcoming campaign, or a recent event or the larger picture, any latest news about the sector you work in, anything!

  1. Create a calendar:

To make life easier and to ensure relevant content reaches your audience timely, create a calendar for your Twitter handle. Decide what you will post on Monday, Tuesday and so on, for each day of the week. For example, you can share a picture from the field on Monday, a news update on Tuesday, and so on.

  1. Use #hashtags smartly:

Hashtag makes your tweet linked to a stream of tweets or content, and it is a very powerful medium to get more attention. But use them smartly, don’t overdo hashtagging, else the tweet will end up looking vague, messy and difficult to read.

Are you overwhelmed with too much grant information? (Ad)
Join Premium and view relevant grants and resources on a clean, ad-free and user-friendly Member Dashboard to organize and plan your successful fundraising. Learn more
 
  1. Give links in your tweets, wherever possible:

To lead the reader to the page where you want to, use links wherever it is possible. You may include links to online resources, your websites, blogs, donation options, etc.

  1. Present data in interesting ways:

Using infographics, charts, graphics, pictures and other interesting ways to present your data will increase the chances of your readers retweeting your content. It will also make them read and explore more about your organization, more so if you provide appropriate web-links.

  1. Use twitter analytics:

Twitter analytics dashboard sums up all the information you need about how your account and tweets are performing. Using this feature, you can understand what is working for your handle, and you can use the lessons to improve.

Getting late information about new grants? (Ad)
The Early Grant Information feature for Premium Members ensures that you receive grant announcements much ahead of others so that you can have enough time to research and apply. Join Premium to get early information
 
  1. Be creative:

With so many people and organizations already on social media and Twitter, there is too much noise out there. Making your account and content stand out is going to take a lot of creativity and innovative ideas. So see, observe what others are doing, and then come up with your creative side to add value to your own organization with the help of Twitter.

  • Avatar Hanook Herbert says:

    Dear Dr.Arora,

    I am Hanook Herbert from Pakistan.. We got registered our NGO in Pakistan by the name “THE ADVENTIST CHURCH”and we are looking forward for the donors who can help our Christian Community in Pakistan suffering in many problems. I will be very thankful to you if you take out little time from your busy life and guide us to find any suitable donor.

    May God continue to bless you.

    • Avatar Deepika says:

      Hi Hanook,

      You can visit a good range of funding opportunities for Pakistan at https://www.fundsforngos.org/. Also you can take our premium membership and can have an access to approx 7000+ donors/foundations providing funds worldwide with their complete contact details. It also provides vast benefits like hundreds of sample proposals in almost every field, live webinar, training guides and funding resources in pdf available to download. Membership comes with a range of valuable features.

      You can consider our premium membership via- https://premium.fundsforngos.org/.

      Thank you!

  • Avatar Sushanta Kumar Bhuyan says:

    Hi I am sushanta Kumar from India.I have registered NGO working in small scale in conflict zones of India. Can you suggest how to highlight our work and raise fund for Social cause through Twitter.

  • African Culture Fund launches 2nd Call for Proposals

    Grants for Small-scale Development Projects in Kenya

    ECCAR Call for Proposals 2019: Countering Violent Extremisms and Fostering Inclusion, Diversity and Tolerance

    nib foundation’s Health Smart Grants Program for Australian Charities

    1st UNWTO Sports Tourism Start-up Competition to promote Sustainable Innovation in Sports & Tourism Sector

    ActionAid Zambia Awarding Grants to NGOs, CBOs and Grassroot Movements

    ICRC-CEJ inviting Journalists for “Humanitarian Reporting Award” 2019- Pakistan

    Government of the Slovak Republic launches Open Call on the Support of Restoration and Revitalisation of Cultural Heritage

    U.S. Embassy in Ecuador announces Notice of Funding Opportunity

    2019 N-Peace Small Grants Program for Pakistan

    Australian Consulate-General in Bali launches Direct Aid Program for 2019 – 2020

    Submit Proposals to Advance the Empowerment of Women and Girls in Bangladesh

    United States: Career Development Grants Program to Provide Assistance to Women

    AAUW’s Community Action Grants to Address Issues Related to the Needs of Women & Girls in United States

    Call for Applications: Asia Africa Youth Entrepreneurs Forum

    Applications Open for UKRI-NHMRC Built Environment and Prevention Research Scheme

    Program to fund Conservation Projects all over Canada

    Trust funding supports Volunteering or Community Service Projects in the UK

    EDCTP announces Call for Proposals for Ethics and Regulatory Capacities 2019

    Mercy Foundation seeking EOIs for “Grants to End Homelessness” Program – Australia

    Open Call for LGBTIQ+ Advocacy Grants in the MENA Region

    Grant Assistance for Grass-roots Human Security Projects- Uganda

    Grant for Groups and Individuals in Asia pursuing “Citizen Science”

    Regional TechCamp Workshop on Countering Disinformation

    >