Deadline: 07-Sep-2024
UN Women has announced the Rollout Out a Youth-Led Social Mobilization Campaign to promote caregiving and household responsibilities among men and boys.
Dare to Care (DTC) – phase III is a regional programme of UN Women aiming to advance gender equality and women’s economic empowerment in the Middle East and North Africa (Egypt, Morocco, Jordan and Tunisia through addressing patriarchal masculinities and encouraging positive social norms.
UN Women Dare to Care team aims to identify a local implementing youth-led National Youth Civil Society Organizations (CSO) or a women’s organization with leverage with young people in Jordan to roll out the youth-led social mobilization campaign within each respective country in partnership and cooperation with other relevant organizations and stakeholders and through mobilizing youth.
As the campaign approach is youth-led and participatory, the CSO is expected to mobilize youth through constant and massive calls for action to young men and young women to challenge discriminatory gender norms and promote the involvement of men and boys in caregiving and household responsibilities.
Under the overall guidance of UN Women, the CSO will be directly responsible for designing, coordinating, and implementing local face-to-face youth-oriented campaign initiatives. such as national youth dialogues, youthled campaigning and talks on universities campuses, youth centers, youth groups, schools, youth committees in political parties or civic platforms, creating, and/or utilizing existing initiatives in public spaces utilized by young men and young women. Aiming to reach the goal of increasing the percentage of online audiences of the campaign who believe that men and boys need to equally participate in caregiving and household responsibilities, the CSO will also endorse and amplify the social media campaign and online awareness raising content at country level, this will include the identification of key influencers and presenting a methodology for building buy-in. The online content will be co-designed by the CSOs from each country and the youth advisory group to ensure it is tailored to each country’s context as provided by UN Women.
The selected CSO is expected to have experience in the subject matter of youth engagement and gender equality. The responsible party should also have demonstrated knowledge and understanding of the local community and the cultural, socio-economic and political context. This experience and knowledge will be employed to identify the geographical target areas of the campaign at country level.
Funding Information
- The budget range for this proposal should be (JOD 160,000 – 170,000).
Timeframe
- Start date and end date for completion of required services/results
- The youth social mobilization campaign timelines start in Oct 2024 and ends in September 2026. Final reporting is to be submitted up to two months after completion of the project.
Required Services/Results
- Preparatory phase (Oct 2024)
- Draft workplan that is line with the regional workplan and identify national actors
- Tools/Actions
- Hold meetings with relevant stakeholders
- Mobilizing local active youth (October 2024- Ongoing)
- Create constant and massive calls for action to local active young men and young women to address discriminatory gender norms and promote the involvement of men and boys in caregiving and household responsibilities in coordination with the regional communications company contracted by UN Women, the regional Youth Advisory Committee and the national advisory committee
- Tools/Actions
- Selection criteria for engaging active youth to roll out the campaign at country level.
- Identification of key organizations and stakeholders to contribute to roll out the campaign at country level (i.e., universities, ministries of Youth, youth spaces etc.)
- Implement a concrete set of actions to influence young people’s surrounding environments (i.e., family, school/university, work mates, community members, etc.),
- Developing key messages in coordination with key youth implementers and in alignment with the regional campaign and the national context.
- Two National youth dialogues (1st series takes places in Q4 2024 and the second takes place Q1 2025)
- Bring together youth and stakeholders to increase visibility and impact of the campaign, strengthening the coalition of the campaign for an amplified call to action and outreach
- Tools/Actions
- The Youth Mobilization toolkit will be developed by the CSO, based on evidence that directly or indirectly influences decision-makers, stakeholders, and relevant audiences to support and implement actions that achieve the campaign objectives.
- Co-agreeing on campaign and event key messages on masculinities.
- Dissemination of behavioural change materials and products
- Oversight and monitor the implementation of the Youth-led initiatives in public spaces utilized by young men and young women, (i.e., cafes, youth centers and spaces, etc.) (Q4 2024 and throughout 2025)
- Leveraging the impact of existing youth initiatives that will have a positive effect on spreading the messages of the campaign
- Tools/Actions
- Capacity building for young people on youth-led initiatives
- identify and disseminate key messages and actions to increase the involvement of men and boys in unpaid care and household responsibilities by 60 minutes and break stereotypes around women’s having a paid job outside home.
- Endorsing and amplifying outreach of social media contents produced regionally for the campaign (Q1 2025- June 2026)
- Disseminating and engaging youth at country level to endorse and share the online content of the regional campaign.
- (Young men and boys who take part in the campaign will participate in social media challenges to break stereotypes around men’s participation in unpaid care and domestic work)
- Tools/Actions
- Sharing key messages and objectives for the challenge and online awareness raising content in coordination with implementers
Competencies
- Technical/functional competencies required
- A civil society organization (CSO) with recognized expertise on youth engagement or community organizing
- Demonstrated experience in working on initiatives to promote gender equality at a national and local level.
- Strong financial management and administration structure with a capacity to recruit new employees, manage budgets, provide training and capacity-building activities, and manage data and knowledge products.
- Strong secure record-keeping and data management ability.
- Good reporting skills for drafting progress/monitoring reports to UN Women as required.
- Willingness to cooperate with UN Women for the Monitoring and Evaluation of the activities.
- A well-structured governance system (e.g., board of directors/trustees, well-defined organogram, well-defined management, and administration roles, etc.)
- Capacity to conduct qualitative and statistical contextual analysis.
- Complies with full registration and legal requirements of the government/authorities of the target country.
- Other competencies, which while not required, can be an asset for the performance of services
- Women’s/feminist CSOs are encouraged to apply.
- Experience on promoting gender equitable masculinities would be an added value.
- Monitoring and evaluation relevant experience.
For more information, visit UN Women.
