Deadline: 12-Nov-21
Are you a business, start-up, creative agency or community group with a great idea that will entice people into the city? If yes, then apply for City Activation Grants Program.
This grant program is designed to support and deliver new and exciting activations within the City of Melbourne, bringing communities and consumers into the city to support local businesses.
Objectives
The key objectives of the program are to:
- Deliver activation that will increase and drive visitation to the precinct area;
- Increase economic activity and spend for city businesses; and
- Celebrate the precinct offering through bringing innovative activities to the area.
Funding Information
Grants of up to $50,000 are available to support:
- Businesses to implement free public and accessible COVID-safe activation initiatives that will increase public realm activity and drive visitation to the City of Melbourne. Applicants will need to consider the city’s ten precinct areas when submitting their application.
- Delivery of innovative COVID-safe activation initiatives to bring customers back to deliver benefits for the city.
- Activations are to be delivered between 1 January 2022 to 30 June 2022.
Priority Areas
Priority will be given to applications that clearly align with the City Activation Grants’ key objectives as outlined above. The program has a priority focus for activations to be delivered in the most severely impacted precinct areas:
- Docklands
- Lygon Street Carlton
- Central Business District (CBD)
- Errol Street North Melbourne
Eligibility Criteria
- Have a valid Australian Business Number (ABN).Noting a business, as defined by its ABN, will be considered eligible for one grant only.
- Currently have or can obtain if successful current public liability and professional indemnity insurance policies.
- Aligns with sustainable business practices in line with the Australian ethical charter
- Activations must be available free to the public, accessible to people of all abilities
- The applicant will need to demonstrate an engagement with the relevant Precinct Association in the area that their activation is proposed to be delivered in (where applicable). The City of Melbourne will engage with the relevant Precinct Association on the applicant’s behalf with regards to how a proposed activation aligns to the vision of the Precinct.
- Demonstrate compliance with all acts, regulations and statutory instructions in regards to current COVID restrictions in the execution of the COVID-safe activation.
- Permits that may be required for the activation are not guaranteed even if successful for a City Activation Grant.
- Hold relevant permits to conduct the activity.
For more information, visit https://www.melbourne.vic.gov.au/business/grants-tenders/Pages/city-activation-grants.aspx
