Deadline: 25-Feb-21
The Creative Victoria is seeking applications for its Building Audiences Fund to provide one-off support for new marketing projects designed to build or re-establish audiences following the coronavirus (COVID-19) pandemic.
The Fund supports independent creative practitioners, partnerships, and micro-to-small-sized organisations from across the creative industries.
Program Aims
- This fund is responding to the need for creative practitioners and organisations to re-establish their audience and customer base following the sector closure in 2020 due to the coronavirus (COVID19) pandemic.
- The Fund supports new marketing projects and smart thinking that will:
- Reach new audiences;
- Find new pathways to reach audiences;
- Reengage audiences in the newly emerged environment/market;
- Find new ways to increase or broaden the audiences for product, work or organisation
- Diversify and/or increase earned revenue streams.
Program Priorities
This program will prioritize support for:
- Victorian First Peoples creative practitioners or micro organisations/businesses;
- Deaf and Disabled creative practitioners and arts workers or disability-led micro businesses/organisations;
- Regionally based creative practitioners and organisations.
Funding Information
- Applications will be accepted for requests between $2,000 to $20,000.
- The total grant pool for this program is $100,000.
Eligibility Criteria
- The Building Audiences Fund will accept applications from independent professional creatives/artists, partnerships, and micro-to-small sized Victorian organisations across the creative industries spanning arts, music, design, screen and digital games.
- Please note: State-owned agencies and organisations receiving multiyear funding (including Regional Partnerships funding) through Creative Victoria are NOT eligible for funding in this program.
- Regionally based creative industries organisations owned and operated by local governments (as per the Local Government Authorities in Regional Victoria list) are eligible to apply.
- Only one application per applicant will be considered (including under auspice) and the grants will be awarded on a competitive basis.
- Please note: Auspice bodies may apply on behalf of multiple applicants.
- Applications are invited from professional independent creative practitioners, partnerships and micro-to-small sized creative industries organisations that have:
- a staff of fewer than 10 full time employees (unless part of a Local Government Authority in Regional Victoria).
For more information, visit https://creative.vic.gov.au/grants-and-support/programs/building-audiences-fund
