Grants to Improve the Situation of Older Citizens

Deadline: 23-Sep-21

The United Nations Development Program in Kazakhstan within the framework of the UNDP project “Improving the efficiency and availability of social protection and activation programs for socially vulnerable groups of the population” announces a competition for legal entities to provide services to promote the concept of “Active Longevity” and support the implementation of the “Active Longevity” project on improving the situation of older citizens.

Objective

In order to implement the “Active Ageing” project and promote the Concept of “Active Ageing Centers”, constant work will be carried out to monitor the implementation of planned activities, identify problematic issues and risks that hinder the implementation of the “Active Ageing” project and the Concept of “Active Ageing Centers”, and a broad information campaign will be conducted to promote the ideology of the “Active Ageing” project. To fulfill the set goals and objectives within the framework of this Terms of Reference, UNDP will attract a company that is able to provide the relevant services with high quality.

Scope of Work

The first component: Support for the implementation of the project “Active Ageing”. For the first component, the Contractor will perform work on the following tasks:
- Constant monitoring of the implementation of the project “Active Ageing”;
- Providing up-to-date information on the implementation of the Active Ageing project at the central and regional levels with the application of analytical materials.
The second component: Promotion of the project “Active Ageing” and the concept of “Active Ageing Centers”. For the second component, the supplier will perform work on the following tasks:
- Development of a conceptual media plan, including:
  - communication goals and objectives;
  - identification of target audiences and effective communication channels and tools. Audience coverage – the population over 65 years of age;
  - development of the main and supporting key messages depending on the target audiences and communication channels;
  - proposed communication channels, tools, formats, frequency, etc. (including traditional and online media, social media);
  - a detailed description of the proposed information and advocacy activities (indicating the timing, channels, target audience, responsible and partner organizations (civil sector, municipal authorities in the regions);
  - a detailed description of the proposed monitoring system, evaluation of the effectiveness of the activities carried out and feedback mechanisms with target audiences.

Duration

It is expected that the selected Contractor will complete the work within 12 months from the date of signing the contract.

Qualification Requirements

The service provider may be company/organizations registered in the Republic of Kazakhstan, duly registered and meeting the following requirements:

5 years of experience in the field of conducting communication awareness-raising, advocacy campaigns and events (including digital campaigns) in support of the social projects implementation in the Republic of Kazakhstan;
3 years of experience in providing social services to elderly citizens; and
The presence of at least 3 contracts for the provision of services of a similar work (the provision of social services to elderly citizens, the conduct of communication awareness-raising, advocacy campaigns and events (including digital/digital campaigns) over the past 5 years;
The Contractor must have successful cases of implementing information campaigns (communication awareness-raising, advocacy campaigns and events (including digital campaigns). Confirmation: submission of recommendation letters from customers for each submitted case (at least 3 recommendation letters);
The Contractor must ensure that the information campaign events are carried out in Kazakh and Russian languages, and in English – preferably;
Experience working with state and/or quasi government structures;
Experience working with international organizations will be an advantage.
Availability of qualified personnel with the following profiles and competencies:
- Project Manager: higher education in business management, public administration and related sciences; DocuSign Envelope at least 5 years of experience in project management, examples of regional and national campaigns (at least 3 campaigns), knowledge of Russian and Kazakh languages, knowledge of English – will be considered an advantage;
- Analyst: higher education in the field of technical/economic/social sciences; experience in project management for at least 1 year; experience in implementing social projects (at least 1 year). High level of computer skills (Microsoft Office, Internet,). The presence of business correspondence skills, communication and presentation skills. Knowledge of Kazakh, Russian and English languages.
- PR Specialist: Higher education in journalism, marketing, public relations or related fields, at least 5 years of work experience in journalism/marketing, public relations or related fields. Experience in implementing communication campaigns, including those involving SMM (at least 3 campaigns). Experience in writing press/information materials, interviews, preparation of materials for the media (print media, television), speeches, presentations for at least 3 years. Instagram Facebook and Instagram targeting experience, including writing posts, preparing visuals, and launching targeting in SMM. Knowledge of Kazakh and Russian languages.