Grats to Develop an evidence-based Education and Communication Strategy(ies) in Peru

Deadline: 7-Feb-22

The Tetra Tech and Clean Cities, Blue Ocean (CCBO) are seeking applications for the grant program to Develop an evidence-based Education and Communication Strategy(ies) in Pisco, Paita and Mancora, Peru.

The traditional approach to education regarding waste management has generally been a campaign approach that may achieve short-term results but has limited long-term efficacy, combined with top-down, one size fits all education, and community engagement. CCBO will seek to implement more participatory social and behavior change (SBC) programs that utilize newer SBC approaches—leading to sustained behavioral change (e.g., communities practicing 3Rs, informal sector waste workers wearing protective gear, stigma reduction for waste workers, etc.) and aiming for creation of a culture with general recognition of and aversion to the environmental harm caused by plastics and other wastes entering rivers and oceans, coupled with widespread 3R actions.

Objectives

In this respect, CCBO Peru is carrying out formative research (which will be done prior to this grant commencing) with the following objectives:

• Identify target audience perception regarding waste, cleaning, recycling, among others key issues related with solid waste management.
• Identifying the internal and external determinants that condition inappropriate habits, attitudes, and behaviors regarding municipal and marine solid waste management by the target audience.
• Identifying the factors or drivers that would motivate the target audience to adopt adequate attitudes and behaviors with respect to municipal and marine solid waste, actively participate in the waste minimization, segregation at source, as well as being responsible to maintain their neighborhoods and city clean. All of this for the timely payment of public cleaning taxes.
• Determining key elements to design and implement an educational and communication strategy, considering mechanisms and communication channels, key messages, frequency of diffusion, suitable communication instruments to be used, among others, according to each type of target audience.

Funding Information

• CCBO anticipates awarding one (1) grant that is not expected to exceed $ 100,0000. Grant budgets must fully align with the proposed activities, and in certain instances the final budget will be less than $ 100,000.
• It is anticipated that the grant implementation will begin on or around March 2022 and the overall period of performance will be for approximately 6 months.

Illustrative Activities

The strategy (ies) will focus on sustainable 3R / SWM practices related to municipal waste and inorganic waste from artisanal fishing (reduction, reuse, and recycling of solid waste as well as proper disposal) that is based on formative research that will be finalized before the grant ends. Illustrative activities include the following. CCBO will work with the successful applicant to define grant activities, based on the results of the conductive research which will be ending as the grant is being negotiated and finalized. 

• Analysis of formative research, and regulatory instruments approved by the Ministry of the Environment. 
• Preparation of the education and communication strategy (ies) by target group, defining messages, communication channels, and identifying educational and informative resources to be used (videos, audios, materials for social media, etc.). 
• Validation of the strategy and educational and informative resources with the target audiences. 
• Development of a Tool – kit with educational and informative resources (videos, audios, materials for social media, etc.) for the municipal governments and other key actors to implement the strategy. 
• Prepare a document that will serve to include the activities of the strategy in the work plan of the EDUCCA Program of each municipality. 
• Train the team of municipalities and key actors for the implementation of the strategy in each city.

Target Audience

The target audience will include:

• Population of Mancora (Piura) and Pisco (Ica), disaggregated by gender and socio-economic status or level.
• Artisanal fishers.
• Owners of local markets.
• Students.
• Youth.
• Municipal authorities and employees.
• Private sector companies (the largest generators).

Eligibility Criteria

• Eligible applicants include:
  • Non-Profit International technical cooperation institutions and entities,
  • Civil society organizations (CSOs),
  • Non-US NGOs,
  • US NGOs;
  • Private foundations and universities,
  • Private enterprises or firms (profit is not allowed under CCBO grants), and
  • Business associations
• In addition, CCBO will assess potential grantees using a pre-award survey to ensure the applicant maintains the necessary capabilities to execute the grant activity.
• Eligible applicants must demonstrate the following:
  • Be legally registered to operate in Peru;
  • Be in good standing with all civil and fiscal authorities in Peru;
  • Sign applicable assurances and certifications; and
  • Have a DUNS number or be willing to register for a DUNS number. 

For more information, visit https://urban-links.org/project/ccbo-grants/