Deadline: 23-Jul-21
The International Center for Journalists (ICFJ) and the National Association of Hispanic Journalists (NAHJ) are pleased to partner on a program to help underrepresented journalists across the United States build up their portfolio, strengthen their brand, and engage wider audiences.
It’s not enough for journalists to know how to report, write, shoot and tweet. They must also know how to use personal branding to reach audiences.
Leaders in the news industry know how to explain what they bring to the industry and to audiences, define their personal brand, and even build a business around that brand.
Goals
- To help journalists of color build their personal brands into a product or business.
- The ultimate goal is to provide funding to help BIPOC journalists create a new product to cover critical issues in their communities. It begins with training to strengthen their portfolios and expand audience reach and engagement. After the training, participants will receive guidance and support to apply for funding for their project. The group of journalists who are chosen for a grant will be matched with a mentor to help with getting their product launched.
Funding Information
- Grant Amount: $10,000
Phases
Phase 1: Webinar Series on Personal Branding
- U.S. journalists of color may apply to participate in a three-week series of six interactive webinars where they will learn to develop their personal brand. Each webinar will last about 1.5 hours. Webinar topics may include:
- Building your profile as a public figure: Consider and plan how you want to represent yourself to your followers.
- Digital security: How to be proactive about protecting yourself online. How to build up and defend your online presence from trolls, hackers, and malicious actors.
- Developing new digital habits: How to reach and engage audiences in dialogues around your reporting.
- Social media foundations: How best to use different platforms to reach different audiences.
- Digital media tools and products: What products are most effective for delivering your content (newsletters, podcasts, social media, etc)?
Eligibility Criteria
- Professional U.S. journalists of color should apply. Freelancers are especially encouraged to apply.
- This program is intended for underrepresented journalists in the U.S. (and its territories).
For more information, visit https://www.icfj.org/our-work/building-your-brand-training-and-grants-us-journalists-color
