Deadline: 11-Sep-22
Eligible businesses can apply for free support to export healthcare, digital health, medical and pharmaceutical products or services to the Middle East.
Why this market?
- The Middle East healthcare market is forecast to expand to AU$408 billion by 2026 with a compound annual growth rate of 3.2%. Spending on medical devices, digital health and pharmaceuticals is responsible for much of this growth.
- The growing demand for health and medtech in the Middle East, particularly in the UAE and Saudi Arabia, is driven by universal healthcare implementation efforts, a growing population and increasing urbanisation.
Curriculum
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Introduction and business culture training
- Welcome
- Business culture training
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Market intelligence briefing
- Sub-sector specific briefing (healthcare service, medical device, digital health and pharmaceutical)
- Target customers, competitor landscapes and business model
- Regulatory requirements
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Pitch training and pitch development
- Pitch training
- Pitch deck development
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Potential partner search and introductions
- Participation at Arab Health (30 January to 2 February 2023)
- Potential partner search and introductions
-
Exporting workshops (Optional)
- Advanced exporter training
- Intellectual property protection
- Trademarks and designs
- Patents
- Freight, logistics, and compliance
Eligibility Criteria
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Eligibility for the overall Program
- Have headquarters in NSW
- Have a valid Australian Business Number (ABN) registered for NSW
- Be export-capable and export-ready
- Have an employee number between 3 and 199 full-time equivalent (FTE) employees
- Produce the product or service primarily in NSW under your own brand (this program is not for aggregators, traders or businesses who sell services to exporters)
- Be selling the product or service already
- Have a website featuring the product or service
- Be prepared to adapt the product or service for the new market
- Be flexible regarding market-entry method
- Have resources to support marketing and development for a new market
- Be willing to travel to the selected market and/or Sydney for events (where and when travel is permitted) and must cover own travel expenses
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The ideal participant
- NSW healthcare service providers
- NSW medical device manufacturers, including medical and diagnostic equipment
- NSW digital health companies, including AI, mobile applications and software
- NSW pharma manufacturers, including unique and innovative vitamin dietary supplements
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Businesses not eligible for this stream
- Animal health and medical equipment
- Past NSW Going Global Export Program “UAE and Middle East” participants
For more information, visit Health and Medtech to the Middle East.
For more information, visit https://www.investment.nsw.gov.au/living-working-and-business/nsw-going-global-export-program/health-and-medtech-to-the-middle-east/
