Deadline: 21-Sep-22
The United Nations Development Program (UNDP) Vietnam is seeking applications from qualified Vietnamese firm, Institute, organisation for the Development and Implementation of Communication/Public Awareness Campaign on Social Impact Business and their products/services.
The project “Leveraging Viet Nam’s Social Impact Business Ecosystem in Response to COVID-19” (ISEE-COVID project), with sponsorship from Global Affairs Canada, is co-implemented by UNDP and the Agency of Enterprise Development (AED), Ministry of Planning and Investment. The project aims to enhance the resilience of social impact businesses (SIBs) in Viet Nam and contribute to reducing the impact of COVID-19 on vulnerable groups, especially women and girls.
Objectives
The main objectives of the assignment are:
- The primary objective is the development and implementation of an innovative communication campaign to raise awareness amongst citizens across Vietnam on the Social Impact Business and its 8 products and service. The campaign should promote the active role of SIB leaders/owners who are vulnerable people, as well as SIBs’ role in helping vulnerable groups, highlighting their supporting gender equality and women’s empowerment (GEWE) and addressing environmental and climate change challenges; which inspires contemporary businesses to transform their business model to increase positive impacts on society, benefiting vulnerable groups.
- To increase public awareness and understanding toward the definition of Social Impact Business
- To promote SIB’s products and services to boost the sales for SIB, in order to help their recovery in the post-pandemic period.
- To promote the ISEE-COVID brand identity and its role in leveraging Vietnam’s Social Impact Ecosystem in response to COVID-19.
Scope of Work
The design and implementation of a communications campaign both online and offline that aim to raise the awareness of social impact business and their products/ services. To achieve this, it is critical to ensure that the messages and visuals are developed and tailored to fit the preference of target audiences. The potential target audiences of the communication campaign are:
- Working population, living in metropolitan cities of Vietnam, highly-educated and willing to spend on sustainable products/ services
- Commercial businesses, potentially customers of SIBs, and
- Development organizations- both local and international
The online communications content, messages, images, video and other types should be user-engaging, cohesive, interactive, visually and aesthetically appealing; highlight GEWE key messages, and follow the UNDP’s ten principles of gender-responsive communications for development. The communication campaign should display the same look and feel across all the communications materials proposed, produced and disseminated with the use of ISEE-COVID project’s branding materials. UNDP is looking for a highly qualified, professional service provider to implement the following specific tasks:
- Develop a Master workplan for the communication campaign with specific timeline
- Develop full proposal highlighting the communication strategy to reach target audiences and submit for UNDP’s approval. It should include market analysis with findings from market research, key message, visual, suitable channels, and tools such as
- KOL endorsement to promote the value of SIB products and services (at least 5 KOLs)
- 02 online communication campaigns to promote the value of SIB products and services which will reach at least 50,000 people
- 01 communication plan to promote 01 in-person event in Hanoi engaging at least 500 participants (NO logistics required)
- Implement approved strategy comprising of but not limited to the following activities
- Media coverage support: including placements of press releases, conference, op-eds, media articles
- Development and circulation of content: identify and recommend potential opportunities to articulate content about the definition of SIBs, SIB’s business model, SIB’s products/ services, social impacts of SIBs, values added to customers using SIB’s products/ services, as well as the ISEE-COVID project and its activities with the aim of increasing audience knowledge and interest.
- Production and dissemination of information and content: through various platforms on social media, digital channels and mainstream media.
- Copy-editing, translation and transcription support EN-VN and vice versa: of video, audio and written content material as needed. It includes press release, media articles, KOLs posts, monthly posts on project’s Facebook fanpage and website. The actual number depend on the frequency of post that contractor propose
- Provide media monitoring and analysis at the end of the campaign: by providing relevant reports, monitoring of audience engagement with the disseminated content and suggestions for follow-up campaigns in the next phase.
Note:
- In developing visual and content for the campaign, the service provider should collaborate with video production team to ensure the cohesion of brand identity of the ISEE-COVID across all materials and channels.
- This activity needs to collaborate with the “Market expansion programme for SIBs”, which will be also held in quarters 3, 4 of 2022. This is expected to effectively bring more SIB products and services to the market and create new customer bases for SIBs.
- No part of the assignment or the final products may be transferred to a third party without the written sign off from the UNDP. All components produced for the campaign (visual, photo, footage, music, sound bites, etc. will be property of the UNDP).
- The contractor will not put their own name or logo/emblem the campaign products. The only organization branding used in these materials should be the UNDP and relevant stakeholders when needed.
- Contractor will provide all material and products resulting from the campaign saved in a backup drive for storage by the UNDP.
Duration: This assignment is expected to be carried out in Hanoi during Q3 and Q4 of 2022. The duty station for this assignment will be Hanoi.
Eligibility Criteria
- Minimum of 5 years of practical experience in media and communications and related, relevant fields.
- Having track record in developing and implementing innovative and engaging communication/ awareness raising campaigns on multimedia platforms.
- Demonstrated experience in management of digital campaigns.
- Demonstrated experience in management of traditional media.
- Eligible contractor must have team members that holds professional degrees in mass media, journalism, photo, video production, animation, graphic design, illustration or a related field.
- Strong knowledge and understanding of the Vietnamese media landscape and audience. A good understanding of the Vietnam’s social impact business is an advantage.
- Working experience with UN agencies in Vietnam, or experience in supporting the Social Impact Businesses are the strong assets.
For more information, visit https://procurement-notices.undp.org/view_notice.cfm?notice_id=95343
