Deadline: 22-Jan-23
The ACT Government is pleased to announce an open call for the Tourism Cooperative Marketing Fund (TCMF) administered by VisitCanberra.
The TCMF is designed to encourage Canberra-based organisations or businesses to collaborate on innovative marketing campaigns that drive expenditure, visitation and increase awareness of the Canberra region as a leisure destination.
Objectives
The primary objectives of the TCMF are to:
- Deliver positive and measurable economic outcomes for the ACT tourism industry
- Support collaboration between industry operators
- Support new product and experience development
- Provide increased investment in high quality marketing campaigns or projects promoting Canberra and the region
Funding Information
- The TCMF allocation for 2022-23 is $500,000. There are two categories of grants available under this program:
- Grant 1: Funding is available for marketing campaigns or projects that will be delivered in the 2022-23 financial year, and finalised by 1 December 2023.
- Between $1,000 – $10,000 (excl GST) in a single application.
- Grant 2: Funding is available for marketing campaigns or projects that will be delivered in the 2022-23 financial year, and finalised by 1 December 2023.
- Between $20,000 – $100,000 (excl GST) in a single application.
- Grant 1: Funding is available for marketing campaigns or projects that will be delivered in the 2022-23 financial year, and finalised by 1 December 2023.
Eligibility Criteria
For Grant 1 and Grant 2 Businesses applying for funding under the TCMF must:
- Have an Australian Business Number (ABN) or Australian Company Number (ACN);
- Nominate an ACT-based business as the lead business, that is:
- Incorporated in the ACT under the Associations Incorporation Act 1991, or
- Registered under the Corporations Act 2001 (Commonwealth) with its principal place of business in the ACT, or
- Operates in the ACT with a business address in the ACT
- Have current Public Liability Insurance coverage to a minimum level of $10,000,000;
- Collaborate with one or more businesses that do not have the same ABN;
- Provide an outline of the proposed marketing campaign or project and how it will deliver positive and measurable economic outcomes for the ACT tourism industry;
- Provide an outline of key performance indicators (KPIs) for the marketing campaign or project and how these will be measured and reported;
- Align with VisitCanberra’s destination marketing approach;
- Have an active Australian Tourism Data Warehouse (ATDW) listing;
- Have satisfactorily acquitted all previous grants provided by VisitCanberra including financial acquittals for any other ACT Government agency grant;
- Agree to indemnify the Australian Capital Territory, its employees and agents from and against all actions, suits, claims, costs and demands directly or indirectly arising from the operation of the business;
- For Grant 2, demonstrate financial viability by providing a letter from your accountant or CEO/General Manager stating your business (and the collaborating businesses if required) has the funds available/financial viability to contribute the cash amount required for your application.
For more information, visit ACT Government.
