Deadline: 15-May-23
The U.S. Embassy Maseru Public Diplomacy Section (PDS) of the U.S. Department of State is pleased to announce that funding is available through its Public Diplomacy Small Grants Program.
Purpose of Small Grants
- The Public Diplomacy Section Maseru invites proposals for programs that strengthen cultural ties between the U.S. and the Kingdom of Lesotho through cultural and exchange programming that highlights shared values and promotes bilateral cooperation. All programs must include an American cultural element, or connection with American expert/s, organization/s, or institution/s in a specific field that will promote increased understanding of U.S. policy and perspectives.
- Examples of Public Diplomacy Small Grants Programs include, but are not limited to:
- Proposals to expand or build on U.S.-Lesotho exchange programs;
- Programs that strengthen government and civil society capabilities;
- Youth community service projects that encourage volunteerism and support the outlined priorities;
- Civic education projects that promote democratic processes and human rights;
- Youth recreation, leadership, professional development, entrepreneurship, and education programs;
- Arts and cultural programs;
- New media concepts aimed at reaching wider audiences;
- Media training projects;
- Radio and television programming in support of the outlined priorities.
- Programs in concert with the American Corner & Young African Leadership Initiative (YALI) Leadership Innovation Hub, including innovative opportunities for networking and professional development;
- Programs in the Districts outside Maseru as part of the “American Corner on the Road” series.
Priority Program Areas
- Public Diplomacy grant proposals must have a connection to American culture and values or should be directed to increasing understanding in Lesotho of American culture and society. Proposals should also be related to one or more of the following U.S. Embassy priorities:
- Promote opportunity and development (in relation to Basotho youth and women): promote professional skills and leadership development; encourage innovation and entrepreneurship; support business creation and economic development; create networking, mentorship, and internship opportunities.
- Strengthen democratic institutions: encourage active citizen participation in government; promote increased voter participation in democratic processes at all levels; encourage press freedom and professional media coverage; counter misinformation; support actions to combat trafficking-in-persons; and increase attention to minority and disadvantaged populations.
- Support Lesotho in reaching and sustaining epidemic control through efforts aimed at maintaining healthy lifestyles; present accurate information on transmission, prevention, care, and treatment; reduce stigma and discrimination; support awareness and dialogue about related issues like LGBTI rights and ending gender-based violence.
- All projects must:
- Reinforce mutual understanding between the United States and the Kingdom of Lesotho: present accurate information on the U.S.-Lesotho partnership; build connections with Basotho at all levels; support the promotion of Basotho and American cross-cultural heritage, traditional and modern art forms, and other forms of creative expression; and foster English language proficiency.
- Build capacity and awareness across the Kingdom of Lesotho: include plans to share information publicly via social or traditional media, hold a virtual public dialogue or networking event in concert with the American Corner in Maseru, and (at a minimum) with one partner location outside of Maseru district to ensure more Basotho have access to public diplomacy programming and grant information.
- Adhere to COVID-19 regulations in Lesotho. Note: For proposals focused on American Corner on the Road, a minimum of 50% of the activities should take place outside of Maseru district.
Funding Information
- Floor of Individual Award Amounts: $2000
- Ceiling of Individual Award Amounts: $10,000
- Note: Typical Award Amount: Between $2,000-3,000
- Program Performance Period: Proposed programs should be completed in one year or less.
Participants and Audiences
Public Diplomacy grants are intended for individuals, nongovernmental organizations (NGOs), think tanks, and academic institutions. They support projects that:
- Promote opportunity and development in relation to Basotho youth and women and in areas related to entrepreneurship, skills development, and maintaining healthy lifestyles;
- Bring USG exchange alumni together with likeminded individuals, particularly youth and women, to share ideas, best practices, and build sustainable professional networks;
- Strengthen democratic processes and institutions, especially civil society and the media; and
- Reinforce the bridge of mutual understanding and shared vision between the U.S. and Lesotho.
- projects that include substantial fees for radio or TV broadcast;
- Programs intended primarily for the growth or institutional development of the organization; or
- Projects that are mainly designed to pay organizational salaries or to cover only logistical costs (e.g., room/chair rental, coffee breaks, etc.).
Eligibility Criteria
- Applicants must be Basotho or currently residing in Lesotho. The programs must take place and be focused on Lesotho. The Public Diplomacy Section encourages applications from:
- Civil-society organizations and local representatives of civil society
- Non-governmental organizations
- Academic institutions
- Individuals
- For-profit or commercial entities are not eligible to apply.
For more information, visit Grants.gov.
