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You are here: Home / Awards and Prizes and Challenges / Call for Applications: PCi’s Media Award in Kosovo and Serbia

Call for Applications: PCi’s Media Award in Kosovo and Serbia

Deadline: 31-Dec-22

The Peaceful Change initiative (PCI) is delighted to announce that for the second year running, they are inviting journalists, editors, media representatives, and others, to share with PCI their stories on multi-ethnic coexistence in Kosovo and Serbia.

The original idea for the Award came as a result of a series of Media Consultation Dialogues which have brought together well over a hundred most relevant journalists, editors and media experts from both Kosovo and Serbia to discuss how to improve the media scene, especially when reporting about each other’s communities.

Peaceful Change initiative (PCi), as part of a UK-government funded project, commissioned a research study by IPSOS Strategic Marketing on “Understanding divisive narratives – Media analysis in Serbia & Kosovo” (Link to study). This analysis demonstrated that media in Serbia and Kosovo “do participate in the process of ‘othering’ between two entities.

To counter these trends and for the second consecutive year, PCi will be giving awards that will acknowledge and reward media content that offers a different picture about the daily realities of life in Serbia and Kosovo. This award recognises and rewards both journalists and media outlets.

Objective
  • The goal of the Media Award is to promote and reward media content from Kosovo and Serbia that explore themes related to the co-existence of communities.
Themes
  • The media award will recognize and reward outstanding media content that explores one or a combination of the following themes:
    • Multi-ethnic co-existence Despite the current journalistic trend in Kosovo and Serbia to use just a black and white portrayal of ‘the other’, life offers many shades of not just grey, but a palette of colours that prove that multi-ethnic co-existence is not just possible but a reality.
    • Daily realities of life for a particular community in a particular place Being a minority community is implicitly portrayed in the media as a disadvantage, but is it? Can a minority community prosper and thrive among the ‘other’ majority?
    • Commonalities of daily life for communities in Serbia and Kosovo Far too often, a community’s problems are portrayed as unique and often blamed on the ‘other’. In reality, most problems facing both communities are one and the same: poor public services, unemployment, job insecurity, the Covid 19 pandemic, consequences of the war in Ukraine etc. Highlighting the commonalities of daily life helps to change entrenched negative perceptions about the ‘other’.
Award Categories
  • Audio-visual
    • Journalist Award (Albanian language
      •  For 1st Prize: €2,000
      • For 2nd Prize: €500
      • For 3rd Prize: €300
    • Journalist Award (Serbian language)
      • For 1st Prize: €2,000
      • For 2nd Prize: €500
      • For 3rd Prize: €300
    • Media Outlet Award (Albanian language): €1,000
      • For 1st Prize: €1,000
    • Media Outlet Award (Serbian language): €1,000
      • For 1st Prize: €1,000
  • Written
    • Journalist Award (Albanian language
      •  For 1st Prize: €2,000
      • For 2nd Prize: €500
      • For 3rd Prize: €300
    • Journalist Award (Serbian language)
      • For 1st Prize: €2,000
      • For 2nd Prize: €500
      • For 3rd Prize: €300
    • Media Outlet Award (Albanian language): €1,000
      • For 1st Prize: €1,000
    • Media Outlet Award (Serbian language): €1,000
      • For 1st Prize: €1,000
Eligibility
  • The Media Award is open for application to all media outlets (TV, Radio, Web). The applicants can be journalists, media representatives, organizations, and/or independent individuals that have originated content related to the Award Themes and have published them in a recognised media outlet (not only an individual’s personal website, social media page, blog, etc.)
  • The submitted content must:
    • Provide only media content that has been published before sending the application;
    • Be written and published in either Albanian and/or Serbian language;
    • Be telling stories focused on Serbia and/or Kosovo;
    • Have been published between 1st of January 2022 and 31st December 2022.
    • Be if in written format a single story not a series of stories.

For more information, visit https://peacefulchange.org/pcis-media-award-in-kosovo-and-serbia-call-for-applications-is-open/