UNESCO: Media Company to Adapt and Extend the “Keeping Girls in the Picture” Campaign

Deadline: 07-Jul-21

UNESCO is calling for proposals for Media Company to Adapt and Extend the “Keeping Girls in the Picture” Campaign.

The campaign aims to safeguard progress made for girls’ education, ensure girls’ continuity of learning during school closures, and promote girls’ safe return to school once schools reopen. The campaign concept aims to show what happens when girls don’t continue learning and return to school. Its visual assets highlight this with data and facts – taking them out of the picture. The campaign was launched on 31 August and by end-October had a projected reach of more than 360 million.

UNESCO is now supporting its roll out in regional and national contexts. The campaign targets girls, communities and education stakeholders at country and regional levels, with a specific focus on South Asia and sub-Saharan Africa.

Scope of Work

In light of the above, UNESCO ROSA would like to contract a media company to adapt and extend the global back to school keeping girls in the picture campaign to the SADC region, linking it to the on-going Let’s Talk EUP Campaign. Furthermore, the contractor will support the roll out of the campaign at the regional, country and local communities making use of appropriate campaign tools/assets and technologies.

Objectives

Specifically, the objective of this assignment is to ensure that Global back to school campaign resources are customized to reach the SADC region, national levels and local communities. In addition, the assignment should guarantee that local needs and priorities are captured speaking to local contexts where girls are at most risk of losing out on their education.

Expected Deliverables

Inception
- Inception report: –
  - outlining how the campaign will be rolled out linking with Let’s Talk campaign
  - outlining the campaign assets to be utilized
  - plan outlining suggested activities, reach, timeline and budget
Phase One – Adaptation of Social Media Assets
- Development of social media messaging and visuals for SADC region
- Customize Back to School keeping girls in the picture social media to SADC region, changing visuals, use of local languages
- Update existing global campaign video to the SADC region
- All project management and media release forms
Phase Two: Production of Audio Stories Series (5-7 minutes each)
- 6 short stories (50- 7 min each)
- Customized scripts in 4 languages
- Social media engagements
- Adaptation Guide for audio stories into local languages linking with Let’s Talk EUP campaign
- All project management and media release forms
Phase Three: Roll Out and Engaging with Communities Off The Digital Grid
- Campaign content loaded to technologies to be used in remote places
- TOT facilitation manuals and guides
- Training report
- Roll-out and support report
- All project management and media release forms

Eligibility Criteria

Firm/Entity
- Mandatory
  - Mandatory for Firm/Entity to have a minimum 5 years of regional experience in producing a multi-media campaign in development areas or health;
  - Mandatory for Firm/Entity to be registered in Africa, with proof of registration;
  - Mandatory for Firm/Entity to have designed and implemented a minimum of three (3) behaviour change campaigns in health or development areas in Africa
  - Mandatory for the firm to submit one sample which is no more than 5 years old in order to demonstrate evidence of similar work undertaken previously
- Desirable
  - Previous experience working with the UN on other assignments
Team Leader
- Mandatory
  - Master’s Degree in any of the following fields: Education, Development Studies, Social Sciences, Public Health, Evaluation or other related studies; a PhD will be an added advantage
  - Minimum 10 years’ experience in designing communication campaigns at the national or regional level in Sub Sahara Africa
  - Proven experience in designing campaigns in the field of adolescent and young people’s sexual and reproductive health and rights (SRHR), supported by at least three (3) references
  - Excellent speaking, reading, writing and comprehension skills in English and French among any team members
- Desirable
  - Previous experience working with the UN on other assignments
  - Knowledge of Portuguese among any team member(s) is desirable