Deadline: 31-Jan-2026
The ASMITA Leagues initiative under Khelo India, led by the Ministry of Youth Affairs and Sports, invites creative entries to promote women’s empowerment in sports and celebrate Nari Shakti. Open to all Indian citizens, the competition offers cash prizes up to ₹50,000 along with certificates from the Sports Authority of India.
Program Overview
The Ministry of Youth Affairs and Sports (MYAS), through the flagship Khelo India initiative, is promoting the ASMITA (Achieving Sports Milestone by Inspiring Women Through Action) Leagues.
This national-level initiative aims to amplify the voice of women in sports, celebrate women’s strength and achievements, and inspire participation through creative expression.
Purpose and Vision
The ASMITA Leagues initiative seeks to give a distinct identity to the movement that promotes women’s participation in sports.
It focuses on celebrating “Nari Shakti,” encouraging inclusivity, and creating a powerful visual and cultural representation of women’s empowerment in Indian sports.
Competition and Rewards
The initiative includes a competitive creative component with monetary rewards for top entries.
The winner will receive a cash prize of ₹50,000, the runner-up will receive ₹30,000, and the second runner-up will receive ₹20,000.
In addition to cash rewards, all selected winners will be awarded a certificate of appreciation from the Sports Authority of India.
Who Is Eligible?
The competition is open to all Indian citizens.
Individuals from any background with creative skills and an interest in sports, design, or women’s empowerment are encouraged to participate.
Entry and Design Requirements
Participants must submit their entries in JPEG, PNG, or PDF format.
All submissions must have a minimum resolution of 300 DPI to ensure high-quality reproduction and usability.
The mascot or design should be culturally relevant and either gender-neutral or female-centric, clearly reflecting athleticism, inspiration, and the spirit of women in sports.
How to Submit Your Entry
Entries can be submitted directly in the prescribed file formats.
Participants may also share their submissions via a Google Drive link, provided the link is accessible and permissions are enabled for viewing.
Applicants should ensure that all submission requirements are met before final upload to avoid disqualification.
Tips for a Strong Entry
Designs should visually represent strength, inclusivity, and movement associated with women’s sports.
Cultural relevance and simplicity can help ensure broader recognition and alignment with the national identity of Khelo India.
High-resolution, original artwork that clearly conveys the ASMITA mission is likely to stand out.
Frequently Asked Questions
What is ASMITA under Khelo India?
ASMITA stands for Achieving Sports Milestone by Inspiring Women Through Action and is a Khelo India initiative focused on women’s empowerment in sports.
Who can participate in the competition?
Any Indian citizen is eligible to participate.
What are the prizes for the competition?
The top three entries receive ₹50,000, ₹30,000, and ₹20,000 respectively, along with certificates from the Sports Authority of India.
What file formats are accepted?
Entries must be submitted in JPEG, PNG, or PDF format with a minimum resolution of 300 DPI.
Can entries be submitted via a cloud link?
Yes. Participants may submit entries through a Google Drive link, provided it is accessible.
What type of design is expected?
The design should be culturally relevant, athletic in spirit, and gender-neutral or female-centric, aligning with the ASMITA vision.
Conclusion
The ASMITA Leagues initiative under Khelo India offers a unique opportunity for citizens to contribute creatively to a national movement celebrating women in sports.
Through meaningful design and storytelling, participants can help shape the visual identity of women’s empowerment while competing for national recognition and rewards.
For more information, visit MyGov.
