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ASMITA – Khelo India Women League Tagline Contest

Deadline: 31-Jan-2026

The Ministry of Youth Affairs and Sports (MYAS), under the Khelo India initiative, is inviting Indian citizens to participate in the ASMITA Women League Tagline Contest. Participants are encouraged to submit short, catchy taglines (maximum 10 words) in English or Hindi that celebrate “Nari Shakti” and the ASMITA movement. Winners receive cash prizes of up to Rs 50,000 and a certificate of appreciation from the Sports Authority of India.

Program Overview

The ASMITA Leagues, part of the Khelo India initiative, aim to celebrate women’s empowerment in sports (“Nari Shakti”) and give a public face to the movement. To further this mission, MYAS is organizing a tagline contest for citizens across India. Participants are invited to contribute creatively to the league’s visibility and messaging.

Contest Purpose

  • Encourage citizens to create a memorable tagline representing the ASMITA Women League.

  • Amplify awareness about women in sports and their achievements.

  • Promote national engagement with the Khelo India initiative.

Eligibility

  • Open to all Indian citizens.

  • Participants can submit a tagline in English or Hindi.

Submission Guidelines

  • Tagline must be short and catchy, not exceeding 10 words.

  • Can be submitted in either English or Hindi.

  • Submissions should reflect the spirit of women’s empowerment and sports.

Prizes and Recognition

  • Winner: Rs 50,000 + Certificate of Appreciation from the Sports Authority of India.

  • Runner-up: Rs 30,000 + Certificate of Appreciation.

  • Second runner-up: Rs 20,000 + Certificate of Appreciation.
    All winners will receive formal recognition for their contribution to promoting the ASMITA movement.

How to Participate

  1. Create a tagline that embodies the ASMITA Women League and celebrates Nari Shakti.

  2. Ensure it is concise, impactful, and within 10 words.

  3. Submit the tagline in either English or Hindi as per contest instructions.

Why This Contest Matters

  • Highlights the role of women in sports and inspires greater participation.

  • Provides a platform for citizens to engage creatively in a national-level initiative.

  • Strengthens the visibility of Khelo India’s ASMITA Leagues across India.

Tips for a Strong Submission

  • Keep it short, memorable, and motivational.

  • Focus on women empowerment, achievement, and sportsmanship.

  • Avoid complex phrasing; aim for clarity and impactful messaging.

Frequently Asked Questions

Who can participate? All Indian citizens are eligible.
What language can I use for the tagline? Taglines may be submitted in English or Hindi.
Is there a word limit? Yes, a maximum of 10 words.
What are the prizes? Winner: Rs 50,000; Runner-up: Rs 30,000; Second runner-up: Rs 20,000. All winners receive certificates of appreciation from the Sports Authority of India.
What should the tagline convey? It should capture the essence of the ASMITA Women League and celebrate Nari Shakti.

Conclusion

The ASMITA – Khelo India Women League Tagline Contest is an opportunity for Indian citizens to creatively contribute to women’s empowerment in sports. By submitting an impactful tagline, participants help raise awareness, inspire others, and become part of a national movement celebrating women athletes and leaders.

For more information, visit MyGov.