Deadline: 06-Sep-2025
The U.S. Embassy Amman has announced the “Make Every Drop Count: A Youth Water Conservation Project” to inspire Jordanian youth to adopt water-saving practices and become advocates for sustainable water use.
The focus areas, objectives, priorities, and themes include inspiring Jordanian youth to care about and implement personal choices that save water, encouraging classmates and peers to do the same, initiating conversations within families and communities about conservation, leveraging Jordan’s digital natives to make water-saving practices part of youth identity, campaigns centered on non-professional influencers to highlight daily water-saving actions, spreading awareness through Instagram reels, leveraging U.S. best practices in water conservation and social media strategy, designing campaigns with catchy and locally relevant slogans, developing dynamic social media content with youth participation, incorporating competitions, gamification, and calls to action, collaborating with U.S. and Jordanian institutions as subject-matter experts, showcasing American excellence in water management and conservation, and conducting monitoring and evaluation to measure increased awareness and voluntary measures by communities and private sector actors.
The program is designed to address Jordan’s urgent water challenges as one of the most water-scarce countries in the world. With population growth, urban water demand, and an arid landscape, the country is projected to face water deficits again by 2035, even with new infrastructure projects underway. By engaging youth aged 16–25, the initiative seeks to embed conservation as a cultural norm, making it “cool” and natural for young people to adopt and promote.
Funding will support 1–2 awards ranging between $100,000 and $150,000, with projects expected to last between 12–18 months. Proposed activities should be completed within this period, with a start date of September 30, 2025. Eligible applicants include U.S. or Jordanian not-for-profit organizations, civil society groups, think tanks, and public or private educational institutions. Applicants must have prior experience working in Jordan, with youth, and with social media campaigns designed to drive awareness and action.
Submissions must include the mandatory federal forms, a detailed proposal, budget justification, CVs of key personnel, and letters of support from partners. Only one proposal per organization will be accepted, and Jordanian applicants must comply with the Government of Jordan’s foreign funding approval process.
The selected projects will not only encourage responsible water use in Jordan but also highlight U.S. expertise and potentially create new avenues for American hydro-engineering businesses in the Jordanian market.
For more information, visit Grants.gov.
