Deadline: 1-Aug-22
The Colorado Tourism Office (CTO) is inviting applications for its Tourism Recovery Marketing Grant to support the economic recovery of the travel and tourism industry in Colorado through the execution of tourism marketing and promotional campaigns.
Program Goals
- To support the economic recovery of the travel and tourism industry in Colorado
- To attract visitors to Colorado cities and towns that were negatively impacted by the pandemic
Funding Information
- The maximum grant amount is $500,000 while the required match is 10%.
- Requests need to have a funding ratio of 1-to-10 non-grant funding to grant funding.
- For example, a grant request of $100,000 will need to have at least $10,000 in other cash funding.
Eligible Projects
- Eligible marketing and promotional expenses include, but are not limited to:
- creative executions specific to the proposed marketing and promotional campaign:
- creative advertising production (print, digital, out-of-home, video, social, and radio)
- content development (written, video, or audio)
- photography/ videography and post-production video editing
- audio development (radio, podcasts, etc.)
- print and collateral (brochures, visitor guides, posters, and maps)
- marketing executions specific to the proposed marketing and promotional campaign:
- media placement (print, digital, out-of-home, television, paid social, and radio)
- social media and influencer initiatives (organic)
- public relations initiatives
- search engine marketing (SEM) initiatives (SEO/paid search)
- fulfillment costs
- creative executions specific to the proposed marketing and promotional campaign:
Eligibility Criteria
- Eligible applicants need to be:
- a nonprofit organization responsible for promoting tourism on behalf of a destination, acting in cooperation with officials of a political subdivision of a State,
- a Colorado city or other political subdivisions of a State,
- an economic development district organization, or
- Indian tribes or a consortium of Indian tribes
- Individuals and for-profit entities are not eligible to receive funds per EDA’s regulation.
- If the applicant entity has received American Rescue Plan funding for specific recovery tactics, the same tactics can not receive funding through the Tourism Recovery Marketing Grant.
- Only one application per Colorado destination will be accepted.
For more information, visit https://oedit.colorado.gov/tourism-recovery-marketing-grant
