Deadline: 08-Apr-2026
UNICEF is inviting proposals to develop digital tools and resources for parents and caregivers to promote positive parenting and reduce violent discipline. Modules will be age-appropriate, gender-sensitive, and delivered through mobile apps and WhatsApp chatbots, with pilot testing and monitoring to ensure effectiveness.
Overview of the Initiative
The UNICEF Positive Parenting Project focuses on strengthening child protection and caregiver capacity by providing practical, evidence-based guidance. It aims to foster safe, supportive, and nurturing home environments through digital modules aligned with the CC+ program model.
Key objectives include:
- Promoting positive parenting practices
- Reducing violent discipline at home
- Delivering age-appropriate guidance for children aged 2–17
- Ensuring gender-sensitive and inclusive approaches
- Establishing monitoring and evaluation systems to measure impact
Key Focus Areas
Proposals should address:
- Child Protection: Tools and guidance to safeguard children
- Content Development: Modules with practical recommendations, home activities, and short surveys
- Age Group Customization: Modules for ages 2–6, 6–12, 12–17
- Digital Delivery: Mobile apps and WhatsApp chatbot integration
- Pilot Testing & Refinement: Validate content with focus groups of diverse parents and caregivers
- Design & Accessibility: Infographics, clear instructions, and user-friendly interfaces
- Monitoring & Evaluation: Quantitative and qualitative tracking of knowledge and behavior change
- Stakeholder Engagement: Collaboration with government agencies and private partners under UNICEF guidance
Objectives of Module Development
- Create high-quality, practical modules aligned with CC+ guidelines
- Integrate expert feedback from UNICEF specialists and government representatives
- Conduct pilot testing with diverse parent and caregiver groups
- Refine content based on pilot results and expert review
- Ensure modules are digital-ready, engaging, and accessible
- Implement monitoring systems to assess effectiveness and impact
Who is Eligible?
- Organizations with experience in child protection, digital learning, or parenting programs
- Capacity to create age-specific, gender-sensitive, interactive content
- Ability to implement pilot testing and monitoring
- Expertise in digital platforms, including mobile apps and WhatsApp chatbots
How to Apply
- Develop Proposal: Outline methodology, target age groups, digital tools, and monitoring plan
- Include Technical Details: Specify app or chatbot delivery options, module structure, and content design
- Stakeholder Coordination: Show collaboration plans with government and private actors
- Submit Proposal: Ensure compliance with UNICEF application guidelines
- Pilot & Refine: Conduct focus groups, integrate feedback, finalize content
- Implement & Monitor: Launch modules and track changes in caregiver knowledge and attitudes
Tips for a Strong Proposal
- Focus on practical, actionable guidance for caregivers
- Ensure gender-sensitive content for diverse families
- Highlight digital accessibility and user-friendly design
- Include robust monitoring and evaluation methods
- Demonstrate experience in child-focused program development and pilot testing
Common Mistakes to Avoid
- Ignoring age-specific module customization
- Overlooking gender and inclusivity considerations
- Submitting proposals without a clear monitoring framework
- Skipping pilot testing or feedback integration
- Neglecting digital accessibility and clarity in design
Frequently Asked Questions (FAQs)
1. Who can submit proposals?
Eligible applicants are organizations with experience in child protection, parenting, or digital education, capable of developing age-appropriate, gender-sensitive content and conducting pilot testing.
2. What age groups are covered by the modules?
Modules must address children aged 2–6, 6–12, and 12–17 years, with tailored guidance and activities for each group.
3. What formats will the modules use?
Modules will be delivered through mobile apps or WhatsApp chatbots, with interactive content, infographics, and simple surveys.
4. How will content be tested and refined?
Modules undergo pilot testing with diverse parent and caregiver groups. Feedback is used to refine content for clarity, effectiveness, and accessibility.
5. Is monitoring and evaluation required?
Yes. Applicants must establish quantitative and qualitative mechanisms to track changes in caregiver knowledge, attitudes, and behavior after implementing the modules.
6. Are gender-sensitive approaches mandatory?
Absolutely. Modules must integrate gender-sensitive and inclusive approaches to ensure relevance for all caregivers and children.
7. What is the role of stakeholders?
Applicants must coordinate with strategic public and private stakeholders, including government authorities, while following UNICEF guidance for implementation and monitoring.
Conclusion
UNICEF’s Positive Parenting Digital Modules Project empowers parents and caregivers with practical, accessible tools to promote safe, nurturing, and gender-sensitive home environments. By combining digital delivery, pilot testing, and monitoring, the initiative supports child protection, positive parenting, and measurable behavioral change across diverse communities.
For more information, visit UN Partner Portal.
