Deadline: 19-Feb-23
The U.S. Embassy Tokyo’s Public Affairs Section announces an open competition for organizations to submit proposals to design and conduct market research, analyze the data, and implement programs targeted to parents in order to increase the number of Japanese students at U.S. undergraduate programs.
Program Objectives
- The U.S.-Japan relationship is strong, in part because of the goodwill built between Americans and Japanese over decades academic and other people-to-people exchange opportunities. At its peak, the number of Japanese students studying in the U.S. exceeded 47,000; In order to ensure the strong, multigenerational support for the U.S.-Japan relationship that comes from studying in the U.S., it is important to reverse this trend.
- Parental support plays an important role for Japanese students throughout U.S. college application process. The Embassy welcomes creative proposals that will allow a better understanding of the motivations of Japanese parents when it comes to study abroad options, and will make recommendations on effective programming, based on the audience analysis, to remove obstacles that prevent students from pursuing study abroad in the United States.
- The applicants of this particular NOFO (Notice of Funding Opportunity) must;
- Conduct audience analysis on Japanese parent(s) and/or guardian(s) who have a junior/high school child or children considering undergraduate study at a university abroad/or a child or children who are currently studying at a degreeseeking undergraduate program/or a child or children who studied abroad at a degree-seeking undergraduate program within 5 years.
- Design and conduct a qualitative or quantitative research on study abroad needs, trends, mindsets, and anxiety of parents.
- Analyze the findings and recommend action items for EducationUSA outreach activities.
- Among the action items, design programs for parents based on the outcomes of the market research to address their challenges associated with study abroad and increase their interest in the United States as the study abroad destination.
- Include the reasons of “selecting/not selecting United States as study abroad destinations” and “the images of the United States as study abroad destination” in the research.
- The applicants should;
- Ensure that no existing similar studies have already been conducted and published.
- This program intends to augment the study abroad promotion efforts by EducationUSA.
Funding Information
- Length of performance period: Up to 24 months
- Number of awards anticipated: 1-2 awards
- Award amounts: awards may range from a minimum of $10,000 to a maximum of $25,000
Priority Region: Japan
Participants and Audiences
- Japanese parent(s) who have a junior/high school child or children considering undergraduate study at a university abroad Or
- Japanese parent(s) who have a child or children currently studying at a degreeseeking undergraduate level at a university abroad Or
- Japanese parent(s) who have a child or children who studied at a degree-seeking undergraduate program at a university abroad within the past 5 years.
Eligibility Criteria
- The following organizations are eligible to apply:
- Not-for-profit organizations, including think tanks and civil society/nongovernmental organizations
- Public and private educational institutions
- Public international organizations and governmental institutions
For more information, visit U.S. Embassy in Japan.
