Deadline: 20-Feb-23
The Global Alliance for Improved Nutrition (GAIN) is accepting proposals for Market research on staple food (particularly edible oil) in Bangladesh.
The Global Alliance for Improved Nutrition (GAIN) is a Swiss-based foundation launched at the UN in 2002 to tackle the human suffering caused by malnutrition. Working with both governments and businesses, they aim to transform food systems so that they deliver more nutritious food for all people.
Scope of Work
The consultant/agency will review and use the already available data model and template as well as data sources provided by GAIN and propose any improvements to the data model and provide an updated in-depth overview of the food market including in-country production, imports and exports and a dataset with breakdown by food producers/suppliers and brands/products and their respective market volumes/values, which will then be used to update the key fortification indicators. The data sources included should ideally be publicly available and routinely updated to enable regular updates of the data model. If up-to-date data from the desired sources are not regularly available, the methodology should propose estimates based on other more indirect more frequently available data. The existing methodology can be improved, and any additions will be included in the outline of the database structure, and syntax to update producers/suppliers and brands/products lists as well as estimate/model market proportions when primary data is not available at that level.
Objectives
- GAIN’s work to improve the consumption of safe and nutritious food is based on three interlinked strategic objectives:
- to improve the demand for safe, nutritious foods,
- to increase the availability and affordability of nutritious foods and enhance the nutritional value of foods, and
- to strengthen the enabling environment to improve the consumption of safe, nutritious foods
- The objectives of this market research are to assemble most recent data from available sources, identify any additional secondary data sources, compile the data following an available data model and template with the following disaggregation:
- list the suppliers / producers of all products/brands available in the country;
- define products/brands with characteristics such as: brand name, food type, producers or suppliers, origin, price, packaging, logos to enable identification of the product/brand in the market. These categories will enable linkages to available product/brand availability and fortification quality data as well as the household / consumer selection criteria and preferences.
- approximate market volumes and values, shares/proportions, food volumes/value by supplier / producer and their products/brands available in the market
- approximate volumes/values and proportions in the country and by state or province determine the volumes/values and proportions of packaged brands and food sold as bulk by supplier/producer that are present in the country, state, or province/district
- approximate volumes/values and proportions distributed through different supply channels (import, local production, and sales through different retail outlet types)
Selection Criteria
- The Market Research Agency will be expected to have extensive experience in market research including market size and share determination. Key criteria for the agency to be hired include:
- Proven expertise in market research including market size and share determination.
- In-depth knowledge of the market in the country of interest
- Registered business entity in the country is an advantage.
- Strong analytical skills and expertise in market estimations and models.
- Previous experience working in all or some of the market categories, including pre-existing data would be an added advantage.
- Excellent writing skills in the English language.
Evaluation Criteria
Proposals will be reviewed by the Selection Team. The following indicate a list of the significant criteria against which proposals will be assessed. This list is not exhaustive or 100% inclusive and is provided to enhance the applicants’ ability to respond with substance.
Applicants are required to submit the following information, conforming to the guidelines given in this section:
- Understanding of the scope of work:
- Proposal shall demonstrate a clear understanding of the project objective and deliverables.
- Demonstrate a clear understanding of the technical requirements of this RFP:
- Providing detailed technical documentation of the proposed strategy.
- Evidence of experience delivering solutions using the proposed information technology platform.
- The creative and methodological approaches required to implement each of the parts of the scope of work.
- Comprehensiveness of work plan and reasonableness of proposed time frame:
- Proposal shall include a feasible work plan to ensure successful completion of deliverables.
- The work plan details how activities will be coordinated.
- Detailed budget and cost-effectiveness of proposed approach:
- Evidence of cost-effective approaches to undertaking the scope of work within the proposed budget.
- Proposal shall identify possible challenges and include creative approaches to addressing them.
- Management and personnel plan:
- The team members working on this project shall have the relevant qualifications and overall experience required to successfully implement the project.
- Roles and responsibilities of each team member shall be clearly defined. GAIN shall have one main contact person clearly identified in the proposal.
- A duly completed offer of services.
For more information, visit GAIN.
