RFPs: Radio Campaign for Vitamin a Nutrient Enriched Priority Staple Crops in Nigeria

Deadline: 28-Oct-22

The Global Alliance for Improved Nutrition (GAIN) is inviting applications for Radio Campaign for Vitamin a Nutrient Enriched Priority Staple Crops in Nigeria.

The purpose of this RFP is to engage services of a Service Provider to implement a Social Behavioural change campaign for nutrient enriched priority staple crops (vitamin A cassava, vitamin A maize, rice and orange-fleshed sweet potato) in Benue, Nasarawa, Kaduna and Oyo states of Nigeria; promote increased consumption, cultivation and commercialization of these nutrient enriched priority staples.

Objectives

• The SNIPS project is aimed at improving nutrition through improved diets for farmers, farmworkers, and their households; as well as other value chain actors by improving food security and safety. This goal will be achieved through the following objectives:
  • Increased consumption of safe, nutritious foods by smallholder farmers, their families, and the wider population
  • Strengthened cassava, maize, sweet potato, and rice value chains in Nigeria which provide more, safe nutritious foods to consumers
  • Increased use of nutritious varieties of the target staples in processed foods
  • Improved productivity & efficiency of farmers and other businesses to improve the production of safe, nutritious foods in the cassava, maize, sweet potato, and rice value chains To reach their overarching goal – improving nutrition through improved diets – the project will build on the increased consumption of the staple crops, which is the primary focus of the GIC, through the following related interventions:
  • A workforce nutrition programme to support farmers and workers in these value chains to improve and diversify their diets;
  • Business support services to make a wide variety of nutritious and safe foods more accessible, affordable and desirable; and
  • Increased production and consumption of biofortified varieties of maize, cassava, and sweet potato.
• The agency is expected to achieve the following specific objectives:
  • Develop a set of interactive radio programs infused with key nutrition messages that are not only based on the insights research on which targeted foods and food groups to promote, but also address the emotional triggers, barriers, enablers and motivators for behaviour change.
  • To implement a radio campaign with a direct reach of 10, 000 participants and indirect reach of 40,000 aimed at improving the demand for nutrient enriched priority staples while employing cost-effective, scalable approaches and leverage existing communication channels and implementation structures as identified in the formative research.
  • To implement radio campaigns aimed at promoting the cultivation, commercialization, consumption of nutrient enriched priority staples across the three workstreams of the SNiPS project (Biofortification, Business support and Workforce nutrition). The implementation should include an approach to improve awareness and demand for biofortified crops targeting value chain actors to promote adoption of these crops by farmers and consumption amongst farming households and other consumers in the implementation states.

Scope of Work

• The successful applicant shall present the following services:
  • Develop a radio campaign strategy document to guide the implementation of the campaign across the targeted states.
  • Design radio program communication materials across the various audience segment identified across the workstreams
  • Orientation of radio stations and capacity building
  • Implement the radio campaign reaching 10,000 participants directly across the 4 focal states and 16 LGAs
  • Submit radio campaign deliverables covering each state of intervention including campaign reports, all communication materials and documents etc.
  • The proposed methodology should be outlined in the proposal. It is expected that the selected applicants will work in close collaboration with the GAIN Nigeria Senior Project Manager, partners and stakeholders within the broader project.

Approaches

• This will be carried out using three interlinked approaches:
  • Improving nutrition quality of staple foods produced by SMEs and farmers involved inGIC activities.
  • Improving the capacity of food safety and value chain actors to adhere to standards and regulations on best practice.
  • Supporting technical innovations for supply chains through innovation challenges and innovation clinics.

Eligibility Criteria

• Qualifications
  • The Service Provider shall be an organization legally registered in Nigeria and with demonstrated experience, in-depth knowledge and understanding of design and implementation of impactful social behavioural change campaigns using radio in Nigeria’s agricultural and nutrition sector.
  • The Service Provider should have an initial network of contacts in the Agricultural industry, knowledge of the activities of value chain actors in the select states and proven expertise in successfully delivering a similar activity.

For more information, visit https://www.gainhealth.org/sites/default/files/publications/documents/request_for_proposal/Radio_RFP_Final.pdf