Deadline: 21-Apr-23
The Frankston City Council has launched the Destination Event Attraction Program (DEAP) to support the ongoing attraction of events which will enliven the community and lifestyle, drive visitation and result in positive creative, economic and social outcomes.
The DEAP is a centerpiece to Council’s program to strengthen Frankston City’s positioning as a destination for major and seasonal events and rejuvenate the City’s broader visitor economy.
A new event partnership program, the DEAP offers cash and in-kind sponsorship to support suitably experienced creatives, collaborators and event organisations to curate and deliver a single or series of events from concept through to presentation in Frankston City.
DEAP Objectives and Priorities
- Council aims to build Frankston City’s reputation as an arts, culture and tourism destination by partnering with organisations to deliver high quality festivals and events which activate the spaces, enhance resident and visitor experiences and embrace and build upon the City’s creative arts culture.
- The key objectives of the program are to partner with event organisers that will:
- position and build Frankston’s reputation as a Creative Events Destination
- deliver high calibre events
- enhance Civic pride, transform perceptions and stimulate imaginations
- present unique experiences which drive visitation and create social media worthy moments
- achieve significant media attention and reach
- Inspire creative community, embrace bold ideas and creative ambition
- celebrate cultural diversity, inclusion and accessibility
- showcase the City’s lifestyle and cultural assets, delivering experiences which are distinctly Frankston
- expose and attract new audiences to Frankston City
- drive economic and branding benefits to the local economy
- Priorities
- Off-season: Events proposed for the window of May-October are viewed favorably, but not a requirement. Council is actively looking to attract programming for this traditionally quieter period in the event calendar.
- Location: Council is interested in events that utilise, establish or reinvigorate out-of-box spaces that have traditionally been unused for events.
- Out-of-area visitation and spend: Tourism expenditure will be a key metric in measuring the value added to the local area economy, as a result of tourism activities generated by a funded event.
Event Categories and Criteria
- Tier 1: High calibre events which position and build Frankston’s reputation as a Creative Events Destination via unique experiences that transform perceptions, achieve significant media attention and drive economic and branding benefits to Frankston through the attraction of new audiences.
- Estimated attendance: Minimum 10,000
- Community benefits: Significant community benefits provided to encourage local participation and engagement e.g. complimentary tickets, pop-up experiences (free), discounts.
- Value of funding: Between $50,000 and $150,000
- Event viability: Funding from the DEAP program may be used to compliment other non-Frankston City Council grant funding. Applicants will need to match the funding requested to at least a 1:1 ratio.
- Economic impact: Between $700,000 and $1,500,000
- Sponsorship Benefits available to Council
- Logo recognition as a Presenting Partner
- Tickets/corporate hospitality
- Digital and print advertising opportunities
- Signage and branding opportunities
- Speaking/ profiling opportunities
- Tier 2: High calibre events which contribute to positioning Frankston as a Creative Events Destination by presenting bold ideas that stimulate imaginations, celebrate the city’s lifestyle and generate significant positive media attention to transform perceptions and attract new audiences.
- Estimated attendance: Minimum 3,000
- Community benefits: Identified opportunities which encourage local participation and engagement and creation of ongoing beneficial partnerships within the local community
- Value of funding: Between $15,000 and $50,000
- Event viability: Funding from the DEAP program may be used to compliment other non-Frankston City Council grant funding. Applicants will need to match the funding requested to at least a 1:1 ratio.
- Economic impact: Between $300,000 and $700,000
- Sponsorship Benefits available to Council
- Logo recognition as a Major Partner
- Tickets/ corporate hospitality
- Digital and print advertising opportunities
- Signage and branding opportunities
- Speaking/profiling opportunities
- Tier 3: Events which stimulate imaginations, celebrate the City’s lifestyle and cultural diversity and generate positive local media attention to enhance Civic pride.
- Estimated attendance: Minimum 800
- Community benefits: Demonstrable initiatives which support community engagement and creation of ongoing beneficial partnerships within the local community
- Value of funding: Between $5,000 and $15,000
- Event viability: Funding from the DEAP program may be used to compliment other non-Frankston City Council grant funding. Applicants will need to match the funding requested to at least a 1:1 ratio
- Economic impact: Up to $300,000
- Sponsorship Benefits available to Council
- Logo recognition
- City and branding opportunities
- Speaking/profiling opportunities
Eligibility Criteria
- For an application to be eligible, the Event proposed must:
- take place within the Frankston City Council Local Government Area (Frankston City)
- be publicly accessible
- be predominantly creative or cultural in nature
- demonstrate it is of significant economic, social or community benefit
- Applications will only be considered if:
- they are submitted in line with program dates and include all requested supporting documentation
- all appropriate areas of the application are completed
- In addition, Applicants must:
- have a valid and active Australian Business Number (ABN) or be a not-forprofit/community group or organisation (Tier 3 only);
- have public liability insurance to the value of $20 million and be willing to list Frankston City Council as an interested party
- be able to present a fully formed event concept and supply the requested supporting documentation
Ineligibility
Applications will be ineligible if:
- the event already exists in Frankston City or within 25kms of Frankston City;
- the event is already receiving funding from Frankston City Council in the proposed financial year;
- identical or overwhelmingly similar event programming is being planned by the organiser in Victoria within 3 months of start/finish date;
- the event is a private event or function, or the proposed event will be held for members of a community or business organisation exclusively;
- the funding is for capital works or expenses including the purchase of event infrastructure;
- the event is political or religious in nature, or hosting any particular political party or religion;
- the event is the responsibility of another level of government (such as education, health); or is the responsibility of a group under their incorporation or lease/license agreement;
- the event is a school fete, fair, or similar activity;
For more information, visit Frankston City Council.
