Deadline: 8 July 2016
The British Council invites brilliant and creative ideas for its UK –India 2017 Digital programme to celebrate a major bilateral year of cultural exchange. The programme will enrich relationships at all levels of society, their institutions and government, building a shared future for generations to come.
This is the culmination of a five-year British Council programme to introduce a new, young, Indian audience to the best of contemporary UK creativity.
The overall aim of the programme is to present the UK as a diverse, creative and contemporary country and reach a large audience across India during 2016 and 2017.
Programme Objectives
The programme objectives during 2017 are:
- to capitalise on the Reimagine programme (2012-17) to build new relationships between artists, producers, curators and organisations in the UK and India and to develop new creative networks, build capacity and seed collaborations
- to use those relationships to see new and higher profile showcases of UK creativity in India, of Indian creativity in the UK, and of international collaboration in both countries
- to start to shift perceptions of the UK so that we are seen as the source of inspiring and challenging work
- to transform the arts work of the British Council in India, and to give greater focus, depth and relevance to the long-standing relationship between our two countries
- to enable the season to be used as a promotional platform by all sectors of the UK, including education, science and innovation, and trade and investment.
Priority Areas
Projects can have any theme but must:
- Have creativity and culture at their heart
- Be intended for an audience primarily in India, though they can have a wider reach than this
- Respond to the aims and outcomes
Benefit
Five projects will be selected for seed funding of £10,000.
Eligibility Criteria
In order to be eligible to apply, applicant must be based in the UK or India and have a track record of developing new digital projects or experiences that have successfully reached new audiences (though not necessarily at this scale before).
How to Apply
Applicants must submit expressions of interest of no longer than 2 pages must be submitted in a prescribed format, via email with the subject ‘2017 Open Call’.
Eligible Countries: India and UK
For more information, please visit UK-India Digital Programme.
