UNICEF Public Engagement Initiative for Refugee: Activating Public in Support of Refugee Children

Deadline: 3 January 2017

The United Nations Children’s Fund is seeking proposals from eligible entities for the program entitled “Public Engagement Initiative for Refugee” with an aim frame a new public narrative around the refugee crisis and to help activate the public in support of refugee children.

UNICEF is seeking to engage the public in multiple countries and shift perceptions of refugees so as to ultimately benefit refugee children in areas such as education and protection. In partnership with other actors, the organization will inspire and leverage public participation through various platforms and media alongside cross-organizational partnerships to achieve better outcomes for refugee children. This effort will be driven by meaningful participation from a wide range of organizations, groups and individuals across multiple countries.

Scope of Work

  • Continue Campaign Planning
  • Content Creation & Communication Strategy
  • Asset development and Technology
  • Campaign Execution & Refinement
  • Promotion & Distribution

Expected Deliverables

  • Continue to revise and refine high-level strategy for building a movement around the refugee crisis
  • Continue to foster a core team of partners and public-facing brand for the initiative
  • Identify and continue to develop specific opportunities for public activation
  • Campaign planning and execution of at least 4 campaigns with at least one targeting faith-based communities; these campaigns will comprise year 2 of the initiative

Expected Results

  • High-level engagement and activation strategy that outlines how the public will be effectively mobilized around the issue continues to be developed and refined
  • Strategic partners and stakeholders organized into an ongoing concern
  • Campaign opportunities continue to be developed and campaign concepts prepared
  • Public-facing brand for the initiative developed
  • Land on 4 high profile mobilization/campaign opportunities (including at least one that involves faith-inspired communities) and execute them with partners through various platforms
  • Secure at least 7 paid and unpaid distribution partnerships that enable reach to target audiences and bring great visibility to the issue; visibility should be measurable
  • Reach at least 300,000,000 million people across the globe through the various creative campaigns and trigger observable spikes in positive engagement through social media
  • At least 100,000 people take offline actions in support if refugee children in target jurisdictions
  • Achieve at least a dozen earned media hits in top tier outlets

Eligibility Criteria

  • Experience in developing and activating public engagement initiatives to create social change and impact among targeted constituencies and the general public;
  • Expertise in developing innovative content, tools and communication solutions for social impact campaigns, including through digital platforms and social media;
  • A proven track record in conducting strategic audience research, positioning and messaging and gaining desired results;
  • Experience collaborating closely with a UN organization and within a partnership framework;
  • The ability to create and activate public engagement initiatives that secure visibility in a competitive media environment and have social impact,
  • Experience in conducting strategic audience research, positioning, messaging and gaining desired results; and measuring these results.

How to Apply

Interested applicants must submit their proposals electronically via given website.

For more information, please visit Public Engagement Initiative for Refugee.

 

EJN Call for Proposals: Bay of Bengal Organizational Grants

STDF: Inviting Applications for German-Egyptian Research Fund

Go Think Big: Seeking Applications for Spring Forward Projects

Robert Bosch Stiftung/Black Sea Trust: Seeking Applications for 2018-19 Confidence Building Program

UN Women/Tanzania: Call for Proposals for Tubadilike Tupinge Ukatili Program 2018 – 2021

Call for Proposals: German‐Israeli Water Technology Cooperation Program

MAXIMUS Foundation: Helping Disadvantaged Population and Underserved Communities in U.S.

Travel Grant Scheme: Seeking Applications from Young African Researchers

Council of Europe Call for Proposals: Grants for National NGOs in Montenegro

U.S. Embassy in Armenia: Democracy Commission Small Grants Program 2018

Arts & Culture Trust: Seeking Applications for 2018 Development Grants Programme

Europe Foundation: Request for Proposals for Civil Society Organizations

Embassy of the Czech Republic in Pretoria: Call for Proposals for Local Small Scale Projects 2019

Submit Applications for Mondriaan Fund’s Grant for International Collaborative Projects with Heritage Institutes!

Comic Relief: Funding for Tackling Violence against Women and Girls

U.S. Embassy in Slovakia: Seeking Proposals for Small Grants Program

The Dunhill Medical Trust: Inviting Applicants for Research Project Grants

National Endowment for the Arts: Seeking Applications for “Our Town” Grant Program

Joseph Rowntree Charitable Trust: Seeking Applications for Peace and Security Programme in UK!

Applications Open for JRCT’s Power and Accountability Programme in UK!

Joseph Rowntree Charitable Trust: Apply for Rights and Justice Programme in UK!

Joseph Rowntree Charitable Trust: Inviting Applicants for Sustainable Future Programme

Applications Open for JRCT’s Northern Ireland Programme!

British Embassy Ashgabat CFPs: Supporting Democratic Development and Reforms in Turkmenistan