UNESCO Call for Proposals: Awareness-raising Campaign on Migration and COVID-19 in West and Central Africa

Deadline: 30 April 2020

UNESCO is implementing a project entitle “Empowering Young People in Africa through Media and Communication”, which benefits to eight countries in West and Central Africa: Cameroon, Côte d’Ivoire, Ghana, Guinea-Conakry, Mali, Niger, Nigeria and Senegal.

The project is supported by the Italian Ministry of Foreign Affairs and International Cooperation (MAECI) and its special committee (“Comitato Congiunto per la Cooperazione allo Sviluppo”), within the framework of the “Fondo Africa”. The Italian Agency for Development Cooperation (AICS) ensures the financial and operational follow-up.

In such a context and in line with UNESCO’s mandate in the field of communication and information, there is a need to raise awareness among local populations in the targeted countries to counter misinformation about migrants. The UNESCO Regional Office for West Africa (Sahel) – “UNESCO Dakar” – is planning to implement an awareness-raising campaign among local populations in order to fight, through the mobilization of national and local media, against the misinformation and discrimination against migrants in the target countries.

Within the framework of this activity, UNESCO Dakar seeks to engage an organization to contribute to the fight against discrimination against migrants through the translation and production in HD audio formats of ten (10) messages, in national and local languages, to be disseminated among national and local media.

The activity aims at:

Translating into 28 national/local languages ten (10) messages produced by UNESCO Dakar for dissemination among national and local media (radio, TV, print and online media, community radio);
Producing in 30 national and local languages (including English and French), different HD audio formats (wav) and compressed versions of the ten (10) messages;
Mobilizing the media in the targeted countries for the dissemination of the messages.

The main objective of the project is to empower young boys and girls to make informed decisions on migration issues through better access to quality information (ODD 16.10).

In its specific objectives, the project aims at:

strengthening the access to quality information for the population in West and Central Africa (in particular the youth, considered as the most vulnerable) on migration, including irregular migration (root causes, flows, risks), in the sub-region and towards Europe;
promoting gender equality in capacity building of media professionals, editorial content and access to information, in relation to migration issues;
supporting peaceful dialogue between migrants and host communities in the target countries through media and communication;
strengthen the capacities of journalists (especially young journalists) to produce ethical and professional reporting, including in the field of investigative journalism, on migration;
strengthening the capacities of young artists to produce content on migration.

Targets

Youth People
Migrants
Population at large

Expected Results

UNESCO Dakar’s messages in English and French against misinformation about migrants are translated into 28 national and local languages;
Messages are produced in 30 national and local languages (including English and French), and in different HD (wav) and compressed audio formats;
Messages to fight against misinformation about migrants are disseminated to national and local media in the target countries;
Messages are available to local populations in their local languages.

Tasks

Within the framework, the organization will:

Submit to UNESCO Dakar a list of media outlets identified in the target countries for the dissemination of the messages (TV, radio, online and print media, and community radio).
Submit the messages translated into 28 national and local languages to UNESCO Dakar;
Submit to UNESCO Dakakr the messages in various HD (wav) and compressed audio formats in 30 national and local languages (including English and French);
Disseminate to the selected media outlets the messages in appropriate languages.

Deliverables

Implementation strategy for the activity, including a methodological note explaining the work approach adopted and a detailed work plan;
List of media outlets identified in the target countries for the dissemination of the messages (TV, radio, online and print media, community radio);
Translation of ten (10) messages into 28 national and local languages;
Production of ten (10) messages in different HD (wav) and compressed audio formats in 30 national and local languages (including English and French);
Dissemination of the messages – written and audio versions – to selected media outlets (TV, radio, print and online media, community radio);
A detailed financial and technical activity report.

Criteria

At least five (05) years of experience in the management of project development in the field of communication and information ;
Demonstrated experience in working with national and local media (TV, radio, print and online media, community radio) in West and Central Africa, particularly in the target countries;
A good knowledge of the challenges and issues of migration in West and Central Africa, and of the media perspective;
Demonstrated capacity in planning, management and reporting of activities;
Previous experience with United Nations agencies would be an important asset;
Excellent writing skills in English and/or French, and very good knowledge of the selected languages of this activity.

Submission Conditions

To participate in this call for proposals, the applicant must submit: