Formal international development reports are often far from award winning novels. Donor requirements and internal reporting rules can be inflexible, and do not always leave room for creativity.
While these reports can provide invaluable data about the state of an NGO, those numbers are not always the best indicator of the people who have been affected by your organization.That’s why storytelling matters. Storytelling humanizes the work of your NGO and creates compelling case studies that can be shared with donors or used to apply for grants.
Applying the principles of storytelling to report writing creates a narrative around your organization, helping readers and funders to understand the social challenge your NGO is solving, how it is doing that work, and the main characters that are driving the change.
Storytelling should not be seen as optional or as a fluffy communications activity. Instead, look at it as a strategic communications tool.
Reasons why NGOs should tell stories
- It makes donors more generous
- It gives donors a behind the scenes look
- It gives your data a second life
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