UN Women: Implementing of a Campaign on the Private Sector’s Role in Advancing Gender Equality in Georgia

Deadline: 12 November 2018

The United Nations Entity for Gender Equality and the Empowerment of Women (UN Women) has announced Request for proposals for its program entitled “Implementation of a campaign on the private sector’s role in advancing gender equality in Georgia”.

The overall purpose of the campaign is to raise awareness about the private sector’s role in advancing gender equality and women’s economic empowerment in Georgia.

Objectives

The specific objectives of the campaign are:

Enhance private sector representatives’ understanding of the relevance and benefits of gender equality in business;
Engage men in the promotion of women’s economic empowerment;
Add visibility to women entrepreneurs and employees and portray them as authentic drivers of economic development.

Target Audience

The primary target group is representatives of private sector companies operating in Georgia. The secondary target group is the general public, including future business leaders in Georgia.
Throughout the campaign implementation, efforts should be made to engage business associations that bring many companies together and can function as catalysts for the dissemination of the campaign’s messages.

Eligibility Criteria

UN Women is seeking to procure a Contractor with consistent background and technical expertise to prepare the products and the implement the activities described under this assignment. Both qualifications of the Contractor and its proposed team member will be assessed.
Qualifications of the Contractor
- Minimum requirements
  - Officially registered legal entity in Georgia.
  - At least 5 years of experience in the communications and advertising sector, including implementing advocacy/awareness raising or media campaigns.
  - At least 5 years of experience in the creative design and implementation of digital media marketing and online campaign products.
  - Demonstrable capacity to produce multimedia products (provide at least 3 links to similar videos produced by the bidder).
- Desirable requirements
  - Prior work with UN or other international agencies.
  - Prior experience in developing and implementing campaigns on gender/and or social issues.
  - Official commitment to the WEPs, SDGs, gender equality and/or social causes.
Qualifications of the Team
- The company is requested to include in the proposal the team composition with recent CVs. At the minimum, the team should include a team leader and two team members.
- Qualifications of team leader
  - University degree in PR, media studies, marketing, digital and audiovisual communications, or related studies.
  - At least 5 years of experience in the design and implementation of innovative online and social media strategies and campaigns, including the production of videos for social media use.
  - At least 5 years of experience in designing and organizing public campaign and outreach events.
  - Fluency in English and Georgian.
  - Exposure to human rights-related themes in the communications context (e.g. gender) is an asset.
  - Previous experience in working with international organizations in communications and advertising is an asset.
- Qualifications of campaign expert (team member)
  - At least 3 years of working experience in media, communications, digital and/or design of audiovisual content.
  - At least 3 years of experience in designing and organizing public campaign and outreach events.
  - Fluency in Georgian.
  - Fluency in English is an asset.
  - Exposure to human rights-related themes in the communications context (e.g. gender) is an asset.
- Qualifications of gender equality awareness raising expert (team member)
  - University degree in public relations, gender studies, social and economic studies, development studies or a related field.
  - At least 3 years of experience in raising awareness on gender issues and women’s rights.
  - Sounds of understanding of gender equality and women’s rights situation Georgia.
  - Fluency in Georgian.
  - Fluency in English is an asset.